Author Archive | Shaun Buck

mistakes

Improve Your Digital Marketing To Avoid Costly Mistakes

In March 2020, I issued a warning to my readers. (And, no, I sadly could not see the future plummeting toward us.) I warned that political advertising spending would drive up the cost of digital marketing. Experts projected $6.7 billion would be spent on political advertising during the 2019–2020 election cycle. I warned business owners […]

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Yoobi: Giving Back To Children In Need

At Newsletter Pro, we know the impact of giving back, especially when it comes to children in need. That’s why every year, we collect donations for foster kids in our Idaho communities with our annual Fostering Christmas event. This is just one of the many reasons we appreciate Yoobi. Yoobi was founded in June 2014 […]

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customer list

How To Leverage Your Customer List

If you’re like most other small businesses, your most valuable asset is your customer list. It tells you who your customers are, who hasn’t bought yet, how much they spend when they do buy, how often they buy, and much more. It really is the lifeline of your business. Many people have asked me what […]

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drives you

Stimulate Your Success With Passion

Anyone who’s heard my backstory knows I’ve always had a passion for entrepreneurship. I started selling pagers in high school and later ran a dry-cleaning business that led me to newsletters. I thrived being my own boss, running my own company, and managing my career — until I didn’t. Passion Is Key Early in my […]

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lifestyle

Do You Really Want a Lifestyle Business?

Last year, I got into a discussion at my Scale-Up Business Bootcamp about lifestyle businesses versus growth-focused businesses. Of course, there are some who set out specifically to have a lifestyle business. But in my experience, some entrepreneurs suddenly shift from “Let’s grow a company” to “I want a lifestyle business.” When this happens, they […]

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6.23

Are Your Processes Costing You Money?

Have you taken a vacation from your business recently and trusted your processes to keep things afloat? Some of you may be asking yourself, “A vacation? During COVID-19?” Aside from travel being impractical during the pandemic, you may be anxious about leaving your business during a crisis. Right now, you might feel like you’re in […]

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