It’s finally October — and you know what that means! It’s time to start thinking about how your business can take advantage of the hype around Halloween. One of the best ways to do this is through your business’s social media accounts. Here are 10 ideas for fun Halloween social media posts your business can use to build brand awareness, connect with your community, and make memories with your staff.
Create A Picture Gallery Of Your Staff’s Halloween Costumes.
Hosting a costume contest is a great way to get your staff excited about the holiday while creating social media content. Here are some great ideas for Halloween social media posts that allow your staff to share their costumes with the world.
- Ask your staff to submit pictures of themselves in their costumes. Then create a survey form and allow your followers to vote on who had the best costume. After a week, announce the winner and reward them with a gift card. (For bonus points, take pictures of the winner receiving their award and post them on social media.)
- Host an office costume party and use the pictures of the event for your social media pages.
- Have employees send pictures of pets wearing Halloween costumes and vote on the cutest furry friend.
- Create a gallery of pics showing your staff in their Halloween costumes as children. You can compare and contrast their costume choices then versus now.
- Encourage your staff to submit fun Halloween photos with their families. (Bonus points if they have matching costumes!)
As with anything you post on your business’s social media pages, only post appropriate pictures and be sure everyone involved consents to having their image posted. Beyond that, you can be as creative as you want!
Share The Halloween Spirit With Your Community.
Hosting a public Halloween event is a great way to impact your local community, meet new people, improve your business’s brand recognition, and use that experience for social media. You can even get together with other business owners as sponsors for preexisting Halloween festivities. Here are some great ideas for accessible events your business can host within your community.
- Host ‘Trunk-Or-Treat.’
Much like “trick-or-treat,” “trunk-or-treat” is an event where children ask costumed adults for Halloween candy. The only difference is that this event typically takes place in a parking lot, and people decorate the trunks of their cars to match their costumes. Trunk-or-treat has several advantages over traditional methods of begging for sweets, including:
- It involves less walking than door-to-door trick-or-treating, making it more accessible for people with disabilities.
- It is usually organized to be family-friendly, which eliminates issues like empty houses, inappropriate costumes/decorations, and disorderly behavior from participants.
- It occurs in one well-lit and monitored area, so there are fewer safety concerns regarding older children being allowed to walk independently.
- These events hold participants accountable, so there is less concern about tainted candy.
Anyone can host a trunk-or-treat event. All you need is a parking lot, at least 15 participants, and some community outreach. Not only do trunk-or-treat events provide your staff with an excellent opportunity to have fun with their families and socialize with coworkers outside of work, but they also create great social media opportunities. Make sure you ask permission before taking and posting photographs of any participants.
- Sponsor A Halloween Costume Parade.
In this event, you can invite your staff and their families people in your local community to participate in a Halloween costume parade. You can do this alongside a trunk-or-treat event or on its own. To raise the stakes, add prizes for the winner and use those photos as Halloween social media posts.
- Show An Outdoor (Or Indoor) Halloween Movie.
Invite your community to a showing of a family-friendly Halloween movie. If weather permits, you could use a projector and have the showing outside with snacks and drinks. If there is rain or the temperature is too cold, have a second location ready to use.
Here are some of the best family-friendly Halloween movies you can show at your event. (Note: Some of these are rated PG-13, so please use your discretion).
- “Hocus Pocus”
- “The Nightmare Before Christmas”
- “The Addams Family” (2019)
- “The Addams Family” (1991, PG-13)
- “The Addams Family Values” (PG-13)
- “Harry Potter and the Sorcerer’s Stone”
- “The Corpse Bride”
- “Muppets Haunted Mansion”
- “Hotel Transylvania”
- “Wallace and Gromit: The Curse of the Were-Rabbit”
- “Scooby-Doo” (2002, film version)
When throwing a movie viewing, adhere to relevant copyright laws and be careful about what you choose to post regarding photographs and videos.
- Start A Halloween Block Party.
A block party is a great way to get to know your community and boost your business’s brand recognition. Typically, this event involves blocking off a street (hence the name “block party”) and filling it with various festive activities, food stands, and decorations.
Here are some great ideas for throwing a block party that people will get excited about.
- Hire food trucks that serve festive fall dishes like apple fritters and apple cider.
- Set up a section with games like “wrap the mummy” and “spider racing.”
- Play some spooky music.
- Set up a face-painting booth.
- Host a raffle with fun fall-themed prizes.
Not only will getting involved in your community help to increase your business’s brand recognition and allow you to get to know locals, but it’s also a great way to make a difference and create lasting memories for your staff (and social media pages).
Film A Skit.
A Halloween skit might be just the thing your office needs to give your creative-minded employees a chance to shine while creating some excellent content for Halloween social media posts. Here are some great ideas to get started.
- Create a parody of a classic Halloween movie.
- Write an original skit about how you believe your boss to be a werewolf.
- Pretend your office is haunted and film a “Blair Witch”-style paranormal investigation video.
- Tell the “legend of the ink cartridge vampire” to explain why the printer is always out of ink.
- Tape a deadpan “The Office” style skit where everyone is dressed up like a Halloween monster and carries out their work in character.
- Film a music video for a popular Halloween song like “Thriller” or “Monster Mash.”
This is also an excellent opportunity for your staff to get to know each other more personally. Make it a Halloween tradition people look forward to every year and a fun part of your office culture.
Share Videos From Your Halloween Party.
If you host a company Halloween party, don’t forget to take some great event videos. When 67% of marketers see the most significant ROI from sharing videos on social media and 24% agree that funny content is the most likely to go viral, you can’t afford to miss getting your workplace’s Halloween pranks on video. So, feel free to whip out the camera during your party and film people participating in games or sharing their favorite Halloween jokes.
Host A ‘Treat’ Giveaway.
One thing that will surely motivate your social media followers is the promise of free stuff. Just state that one of your followers will receive a fabulous (preferably Halloween-themed) prize; all they have to do is follow you on all of your social media pages and comment on one of the relevant announcement posts.
Here are some prizes to motivate your online audience.
- A $50 gift card to a local restaurant or boutique retailer
- A Halloween-themed gift basket
- A family-friendly Halloween movie collection
- Tickets to a local Halloween-themed festival, theme park, or show
- Passes to the local pumpkin patch or corn maze
After two weeks, select a winner. Bonus points if you also take pictures of the winner receiving their gift and use that for social media.
Share Your Office’s Halloween Playlist
Collaborate with your teams to create an office Halloween playlist full of their favorite spooky songs. Then share that playlist on your social media accounts.
Here are some songs to get you started.
- “Monster Mash” by Bobby “Boris” Pickett
- “Time Warp” from “The Rocky Horror Picture Show” official soundtrack
- “Ghostbusters” by Ray Parker Jr.
- “The Addams Family Theme” by Vic Mizzy and his Orchestra
- “The Purple People Eater” by Sheb Wooley
- “I Want Candy” by Bow Wow Wow
- “Spooky, Scary Skeletons” by Andrew Gold
- “(Don’t Fear) The Reaper” by Blue Oyster Cult
- “Somebody’s Watching Me” by Rockwell
- “Werewolves of London” by Warren Zevon
- “Oogie Boogie’s Song” from “The Nightmare Before Christmas” official soundtrack
- “I Put a Spell on You” by Screamin’ Jay Hawkins
- “Love Potion No. 9” by The Clovers
- “This is Halloween” from “The Nightmare Before Christmas” official soundtrack
Once everyone in the office has submitted a song, all you have to do is collect all of the relevant tracks on a Spotify or YouTube playlist and share the link on your social media accounts.
Collect A List of Halloween Movies.
Collect a list of your staff’s favorite Halloween movies and use the list to create a graphic for your social media accounts. Or you can film each of your staff members listing their favorite movie and create a compilation video. To boost engagement on your post, request that your followers discuss their favorite Halloween movies in the comments section.
Interview Employees About Their Halloween Traditions.
Lots of people have unique holiday traditions, and Halloween is no exception. Consider sitting down with your willing staff members for a video interview discussing their favorite Halloween traditions, memories, and stories. Then compile their answer into a video you can share on your social media accounts. Bonus points if your employees have pictures or videos that align with their traditions and stories.
Have A Pumpkin Carving Contest.
Nothing gets people in a festive mood more than a friendly competition. Encourage your staff to send pictures of their pumpkin-carving masterpieces and allow your social media followers to vote on a winner. Then reward the victor with accolades and gifts and announce their achievement with a picture on your social media platforms.
If pumpkin carving isn’t your thing, you could also request other festive Halloween pictures for an alternative contest. Here are some ideas.
- Have staff members submit pictures of their outdoor Halloween decor for a spooky decorating contest.
- Start a Halloween bake-off and see who can make the spookiest treat.
- Video your coworkers playing “finish that lyric,” where they have to finish the lyrics to a popular Halloween song or face the consequences.
- Record your staff playing “guess that movie,” where they name which Halloween movie a famous one-liner comes from.
Or tailor your competition to your staff’s tastes and preferences. There’s really no limit to what can qualify as a competition. Just be sure to keep things appropriate and get lots of photos and videos for Halloween social media posts.
Play A Halloween ‘Trick’ On The Boss.
The trick-or-treat season provides a perfect opportunity for playing pranks on unsuspecting coworkers — or your boss. If you get your nonsense on video, it can make for funny (and humanizing) Halloween social media posts. But before running headfirst into a practical joke, make sure you avoid the following pitfalls.
- Do anything illegal (e.g., vandalism, harassment, or theft)
- Do things to cause unwarranted stress or discomfort for the target
- Do anything that can’t be cleaned up within 5–10 minutes
- Intentionally humiliate your target
- Do anything that could result in injury or damage to property
- Use aerosol substances like stink spray, perfume spray, sneezing powder, etc. as this can cause allergies and, in extreme cases, visits to the hospital
- Tamper with food
Once you have ensured your Halloween “trick” is safe both physically and emotionally, you can start planning out your prank. Just make sure you get it on video or you won’t be able to use it for social media.
Here are some suggestions:
- Put fake spiders on everything and capture the reactions.
- Pretend to be a decoration like a ghost or scarecrow and lunge at your coworkers as they pass by.
- Eat a plate of fake eyeballs in front of your coworkers during lunchtime and secretly film their reactions (they will have to be convincing or this will not work).
- Organize a “Thriller” flash mob.
- Pretend to slowly turn into a werewolf or vampire over the course of a day by slowly adding to your costume.
As with any practical joke, take people’s sensibilities into account. Not every workplace will find pranks appropriate, so factor that in before proceeding. Halloween provides a great time to have fun with your coworkers, encourage team bonding, and of course, get into the spooky spirit. We hope this blog has inspired you to get out there and create some fun, creative Halloween social media posts. Whatever festivities you decide to engage in this October, we hope they create lasting memories for years to come.