Marketers spend much time finding innovative strategies for attracting new customers to their business. However, marketers often exclude one critical demographic: current customers. Here are the benefits of customer relationship marketing.
Jan. 25, 2023, marks Newsletter Pro's twelfth anniversary as a company. To celebrate this month, we are counting down 12 of the most important lessons we have learned in our 12 years of business, starting with number 12.
Custom marketing allows you to deliver the right message to the right audience at the right time, every time. But what are the advantages of customization in marketing?
There are no “magic words” for closing a sale. Closing is only possible with a rock-solid sales plan from start to finish. That's why we're sharing how to close sales effectively, techniques for nurturing leads, and advice for standing apart from the competition.
Do you want to know how to make a company newsletter interesting? We have compiled a list of the most important things to remember from our over a decade of experience creating newsletters. Here is our complete guide to creating great content for your business newsletters.
With over a decade of experience producing high-quality direct mail content for businesses across various industries, we know what works. We're so adamant about maintaining consistency with your print marketing campaigns because when it comes to direct mail, frequency matters a lot.
When it comes to personalization in marketing, it would be fair to say that billboards, TV ads, and newspaper ads could not target specific demographics. Instead, marketers got their message out to as many people as possible, regardless of whether they were qualified, potential buyers. But all of that started to change in the 20th century when personalization in marketing became a necessity. But what is personalization in marketing? Read on to find out!
When it comes to boosting your business’s overall profitability, nurturing your relationships with customers and prospects cannot be overstated. If you want to see higher retention rates and more referrals, then building good relationships with your clients is a must. Here are 10 customer loyalty strategies that really work (we know because we’ve tried them).
At Newsletter Pro, we pride ourselves on how we use content to build real connections between businesses and their audiences. Often underutilized, relationship marketing provides a durable and effective way to improve a business’s retention rates, referral rates, and reactivation rates. Be inspired by eight great examples of relationship marketing for small-business owners.
If you want to see consistent growth year over year, you need to set (and meet) a reasonable retention goal. There is simply no other option. Here’s how to cater your marketing and business practices to nurture your current customers.
Are you in the storytelling business? If you’re trying to make great content that really resonates with your audience, you probably are. So, here are 3 pieces of proven, expert information that can help you boost your storytelling strategy.
When it comes to using social media for business marketing, it can be tough to know what steps to take to be successful. Here are five key elements to keep in mind.