Crafting The Perfect Thanksgiving Business Message To Let Customers Know That You Care

by | Nov 3, 2022

November is traditionally when we focus on giving thanks. When I reflect on some of my blessings — the amazing, long-term friendships I hold that began in business, the books I’ve had the opportunity to write and/or co-author, and the successful businesses I’ve built — I honestly feel overwhelmed with gratitude. But just feeling thankful isn’t enough. We have to verbalize this appreciation to make an impact. So, create a Thanksgiving business message to express gratitude to the people who have made it possible for your business to thrive.

Craft The Perfect Thanksgiving Business Message

You may be wondering what exactly is a Thanksgiving business message. Essentially, it’s a card, email, or letter your business sends during November that takes a moment to say “thank you” and celebrate the work of others.  

Before you start writing, I want to set the record straight regarding which professional relationships we should be most thankful for. A common statement in business is, “Nothing happens until someone sells something.” This famous quote is attributed to quite a few people. Sales trainers and experts often reference it to demonstrate how important the role of a salesperson is. 

There’s definitely some truth to this statement. However, it implies we should be thankful that the salesperson did their job correctly without any consideration for the new customer’s part of the journey. If there’s nobody to buy, a sale is impossible. From this perspective, I think it would be more truthful to say, “Nothing really happens until a customer buys.”

That’s why the most important relationship of all is our relationship with our customers. Customers who believe you genuinely care about them are more likely to spend more, forgive on the rare occasion it’s necessary, and stay a heck of a lot longer than those who feel you merely think of them as “business as usual.” 

In “The Wizard of Oz,” there’s a part where the Tin Man says, “I shall take the heart. For brains do not make one happy, and happiness is the best thing in the world.” There’s usually a big brain behind every business, but to achieve success in the long term, we must have heart. Sincere gratitude opens up opportunities to separate ourselves from our competition, and that is priceless. Here are some things to include in your Thanksgiving business message to show just how grateful you are.

#1. Host A Celebration Or Giveaway. 

While your customers are running around stressing about their Thanksgiving preparations, offer them a fun reprieve to eat, drink, and be merry. In fact, one of our clients actually does this quite often. They invite all of their patients to an outdoor party, where there are food trucks and entertainment, including the owner’s very own band! That personal touch is a really impressive way to bond with clients, say, “We really appreciate you,” and provide an easy way for their clients to bring along other friends and family who may end up signing up for services down the road.

I realize that in-person events can be tricky with everyone’s busy schedules. So tap into your creativity! In your Thanksgiving business message, include a Zoom link or QR code so your customers can join you virtually. Consider hosting a hybrid event and shout out a few names of the customers attending online to show that you’re aware of their attendance and thankful for their patronage. 

#2. Grant Early Access Or Previews To New Products. 

I don’t know about you, but when I receive marketing messages about exclusive access or pricing because I’m a loyal customer, I feel special. I’ve been a supporter of quite a few local venues in Boise, and I get first-access pricing before tickets get released to the general public. Even though I know it’s the psychology of sales, I still feel like an insider knowing I have access to something others don’t yet. 

This can be especially powerful with Black Friday and Cyber Monday around the corner. Consider opening these sales up to your customers earlier in the week to reward them with dibs on some stellar prices.  

#3. Acknowledge The Good And The Bad Feedback. 

Everybody is busy. When a customer takes the time to provide positive feedback, thanking them is a normal next step. But what about the complaints? That feedback is valuable in a different way because it can help drive improvements in products and services when you act on it. Those insights definitely drive more profits in the long run.

The truth is that avoiding constructive criticism could kill your business. According to Forbes, 96% of customers will leave because of bad service, not price. But this is actually great news because it means you have an opportunity to salvage the relationship if you take the time to establish one in the first place.

In your Thanksgiving business message, write a few sentences to thank your customers for their feedback and highlight what you’re doing with it. This can be introduced as something catchy and fun, like “You reviewed, and we listened!” before sharing real customer reviews (both good and bad!) and how you’re going to adjust your business to match accordingly.

#4. Highlight Customers’ Helpfulness. 

At Newsletter Pro, we co-create our newsletters. Our customers’ responsiveness, feedback, creative assets, and personal and professional experiences are the main ingredients for a successful final product. 

When a customer goes out of their way to help with a project or is extremely responsive on a consistent basis, give them specific thanks in your message. They’ll appreciate it and most likely go even further on future projects.

#5. Support Their Charities Or Community Involvement. 

‘Tis the season of giving, and we are beyond blessed by the number of customers who actively give back to their communities. From time to time, we’re asked to support an event or volunteer. This option is a bit more challenging than the others due to logistics, but sometimes, it’s feasible, and we’re able to participate. I cannot express how appreciative our clients are of our involvement, even though we chose to do it to show our appreciation of them.

Spotlight the community events your business attended or the charities you raised money for in your Thanksgiving business message. Bonus points if you can mention the customers who you saw at these events or give names of charities.

#6 Recognize And Reward Those Who Refer Most. 

Referrals are the greatest compliment a customer can ever pay you. As I’ve stated before, a buyer is not yet a customer. A customer is not yet a committed customer. A committed customer is not yet an evangelical ambassador. Evangelical ambassadors refer significantly and frequently. They should be recognized and rewarded as such. 

You can include a formal “thank you” spotlight in your Thanksgiving business message to recognize their importance. But if you’ve established a strong relationship and communicate regularly with these folks, a fancy spotlight may not be necessary. 

At Newsletter Pro, we track our top referral sources but don’t have an official program. Since we’re in contact on a regular basis, we reward and recognize them as needed. One of our evangelical ambassadors commented that we’re her driving force. She refers regularly and significantly. When we heard she was overwhelmed by a family member’s hospitalization on top of other challenging circumstances, it was the perfect time to show her some love.

We sent her a personalized waiting room survival kit loaded with a custom mug, snacks, word puzzles, and other items we hoped would provide some relief. Although it wasn’t the first time, she was surprised and delighted. 

 The bottom line is that people do business with people they know, like, and trust. They refer for the same reasons. Show that you are trustworthy and that you value them, and customers will stick around for the long haul. It’s a beautiful thing. 

For prospects and customers, the path to purchase is long and winding. We can’t afford to take a single customer for granted. Don’t miss an opportunity to interact with them, including showing your sincere appreciation often (not just during the holiday season) and at length.

I want to close by saying a sincere thank you to you, the person reading this. Whether you’re a client, a prospect, or a casual observer, I appreciate the space you’ve given this content in your home and in your mind. Thank you for reading, sharing, and supporting us. It’s because of you that we’ve been able to continue doing the things we love, and I could not be more grateful. 

Wherever you gather this Thanksgiving, I hope you’re surrounded by those you love most. For me, “There’s no place like home.

”P.S. The holiday season is coming up fast! If you’re looking for a cause to support in your family or in your company, my nonprofit is prepared to start getting wish lists from local foster kids. If you’d like to join in on Christmas shopping for these kids, email info@fosteringchristmas.org, and we’ll put your name on the list to receive alerts. You can read more at FosteringChristmas.org.

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