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How Much Communication Is Too Much?

How Much Communication Is Too Much?

Have you ever wondered if you communicate too much or too little with customers and prospects? With too much communication, people opt out and stop paying attention. With too little communication, you miss out on sales. Either your competition got to them before you did — or an existing customer leaves and goes to a competitor because they feel they don't matter to your company. In short, having the wrong communication strategy costs you loads of money in one way or another. Read on to find out how you can ensure your communication frequency is just right.
Why Your Social Media Pages Fall Flat

Why Your Social Media Pages Fall Flat

I’ve seen this way too many times: While chatting with a friend about social media, they complained about the lack of engagement their content is getting. They went on and on about how they’re posting often, but everything is “pay to play” or the system is rigged, etc.
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