"Did you know that amidst the digital age, the United States Postal Service (USPS) continues to process and deliver a staggering 155.4 ...
direct mail
Revitalizing Direct Mail in the Digital Age
In the era dominated by internet and email communication, concerns have arisen about the ...
Customer retention is a marketing term that gets thrown around a lot, but actually reaching a customer retention optimum involves a lot of moving parts. From nailing the customer experience to overcoming customer retention obstacles, we’ve provided the ultimate guide to all things retention.
A few years ago, pre-pandemic (time has gotten weird!), I attended 24 or more conferences per year. That was way too much. But it gave me ...
Have you ever wondered if direct mail still works for companies today? Or why companies spend billions of dollars annually on direct mail? ...
Last year, I went through the process of selling a rental house I owned. As part of the process, I was on the lookout for a real estate ...
We often dub snail mail "traditional" (and as such, a bit dated), but your direct mail campaign should be anything but. However, it’s time ...
It’s unfortunate how awful some direct mail campaigns are.
Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and ...
I know you're here to learn more about this reliable customer communication channel I rave about, but let me give you a little background ...
Last I checked, the average human attention span was shorter than that of a goldfish. We’ve been reduced to a scant eight seconds, ...
Trying to decide which awesome direct mail strategy to use in your marketing? One great way to generate leads is sending business ...
Two of my 5 boys are in sports. My 9-year-old, Tyler, loves any kind of competition. He’s basically a legend in his mind, and when he’s ...