Since the Great Recession, it's been the trend, in America, to shed all physical mail. Many companies stopped mailing catalogs, direct ...
direct mail
They say love is a battlefield, and you can’t deny that marketing is too. After all, courting a potential customer is a lot like courting ...
Several years ago, I ventured into an Ikea store in Emeryville, California. I’d recently moved to the Bay Area for college, and my ...
It seems like a lot of attention is being paid to online marketing strategies in 2016, but the traditional marketing method of direct mail ...
In full, upfront disclosure, I run an internet-based software company called RevenueJump. But having worked for 16 years now with all ...
The cultural and business values created by Black Friday pose a serious threat to the relationship between businesses and customers.
As ...
When I first started The Newsletter Pro in 2011, the company was actually called Solution Marketers.
We sold three products: The first ...
Direct mail marketing is not a new concept.
The earliest known article of direct mail was distributed in 1000 BC when an Egyptian ...
I witness crimes happening in business all the time. One of the most common crimes is committed by businesses that mean well, and even do ...