When you’re trying to convert more leads for your business, it might be tempting to tell your salespeople to turn up the heat. But sometimes, your sales team needs to play the long game — and it starts with building a real relationship with leads.
prospects
As things start heating up this summer, you might be wondering what you can do to light a fire under your sales strategy. With summer slowdowns around the corner, now is the perfect time to start warming up some of your leads. Here’s how.
If you own or operate a business, you’ll hear plenty about generating leads. It makes sense, considering that leads often turn into ...
I see a ton of different marketing campaigns as well as hear the results of those campaigns, and I’ve noticed that many people make the ...
Last January, I gave a presentation on growing business to a roomful of more than 200 entrepreneurs. I laid out emailing marketing tactics ...
Selling is more difficult than ever because the rules of the game have changed. But few people and companies have evolved. When you try to sell in 2018’s economy using a sales process from 1996, you’re bound to be disappointed with your results.
Trying to decide which awesome direct mail strategy to use in your marketing? One great way to generate leads is sending business ...
Content marketing is changing everything. Until just a few years ago, using content as a marketing strategy may have seemed like something ...
Since the Great Recession, it's been the trend, in America, to shed all physical mail. Many companies stopped mailing catalogs, direct ...
If you weren't dating in 2015, consider yourself lucky.
Since most of us live behind some kind of smart screen -- hyper-connected and ...