When you’re trying to convert more leads for your business, it might be tempting to tell your salespeople to turn up the heat. But sometimes, your sales team needs to play the long game — and it starts with building a real relationship with leads.
Selling is more difficult than ever because the rules of the game have changed. But few people and companies have evolved. When you try to sell in 2018’s economy using a sales process from 1996, you’re bound to be disappointed with your results.