“You are your greatest asset.”
It’s a saying that I doubt you hear enough. After all, for many in the business world, it’s far more ...
ROI
Let’s face it, expanding your business and finding new, innovative ways to reach out and connect with potential (or even current) ...
Believe it or not, our high school teachers were right — you do need math! To be successful in your marketing strategies, it’s essential to do some marketing math. These simple equations will give you a clear insight into what’s working and what’s not.
In February of 2016, L Brands, the parent company of Victoria’s Secret, fired star CEO Sharen Turney. The new CEO, Stuart Burgdoerfer, ...
Far too many people fall for what I like to call “fad-diet” marketing. They buy into some scheme that promises to solve all of their ...
You may have heard me say in the past that people are ready to buy when they’re ready to buy, not when you’re ready to sell to them. This ...
Does it ever feel like you might be putting too much stock in return on investment (ROI) from your marketing? Have you ever thought maybe ...
When was the last time someone referred a product or service to you? Last week? Today at lunch? Chances are, you recently made a purchase ...