Your business likely has a number of marketing strategies it employs, but you may be surprised to find that the one that can have the biggest impact on your bottom line is actually led by your customers! This strategy is called word-of-mouth marketing, and it proves that gossip can be a good thing. Read on to find out how you can get your customers talking.
It can be hard to plan a solid social media strategy with so much contradictory information circulating. Today, we’re hoping to settle the score on “cross-posting” and “reposting,” and explain why they can benefit your business and help you to get the most out of your content.
Social media can be tricky for small businesses, especially if you have a limited marketing team. Luckily, many tools and platforms make managing your business accounts a breeze!
If you run a business, then you may have been told you need to have a page on every social media platform. While maintaining a strong social media presence is important for any business, we have 3 reasons why businesses should focus on quality over quantity when it comes to planning their social media and marketing strategies.
If you’re a small business owner — or even the CEO — crowdsourcing social media content can help you engage with your audience and source new content. This often-underused strategy adds variety and diversity to your social media accounts, efforts, and overall brand.
I’ve seen this way too many times: While chatting with a friend about social media, they complained about the lack of engagement their content is getting. They went on and on about how they’re posting often, but everything is “pay to play” or the system is rigged, etc.