Three nerds walk into an outdoor recreation store. Sounds like the beginning of a joke, but it’s actually a testament to the marketing genius that is REI. By knowing exactly who their end buyer is, REI is able to keep channels of communication always open with their ideal buyer. To clarify, the nerds in question […]
Earlier this year, Canada was at war. Ordinary Canadians were fighting immense adversaries. The battlefield ran red … … With ketchup. The battlefield was on social media. The weapons were words and photos. And then there was the one post on Facebook that sent social media into a frenzy — a post that went viral and […]
It seems like a lot of attention is being paid to online marketing strategies in 2016, but the traditional marketing method of direct mail is as important as ever. If you’re focusing only on online marketing, you’re leaving some very powerful marketing opportunities on the table in the form of postcards, newsletters, flyers, catalogues, and […]
The Significance of a Mobile-Friendly Website Like paper maps and 24-hour film developers, physical phonebooks are no longer the height of modern technology. Think about it: when was the last time you actually cracked open a copy of the local directory to find an address and phone number? These days, there’s no need to flip […]
