Do you think Amazon doesn’t matter? Do you feel they could never cut into your business? That is exactly what local and mega pharmacies thought until Amazon announced they may be getting into the pharmacy business. Since then, all hell has been breaking loose. Out of fear of the possibility of Amazon entering the marketplace, […]
Newsletter Marketing: What Works, What Doesn’t Work and, How to Get the Best ROI Have you ever wondered if newsletter marketing still works? In this age of social media campaigns, email marketing, and article marketing, will this technique still work to grow your business? The answer is absolutely, but just like all small-business marketing, only […]
We often dub snail mail “traditional” (and as such, a bit dated), but your direct mail campaign should be anything but. However, it’s time to think outside the box — er … envelope. You need lumpy mail! Amnesty International recently sent out millions of chopsticks. The chopsticks were actually pencils wrapped in paper casings. These […]
Trying to decide which awesome direct mail strategy to use in your marketing? One great way to generate leads is sending business postcards. Sure, like any marketing effort, you have to know what you’re doing. But that’s not hard! Sit down and plan your postcard campaign today. We promise, it won’t take long! Ask The […]
They say love is a battlefield, and you can’t deny that marketing is too. After all, courting a potential customer is a lot like courting your potential soul mate. You put your best foot forward, show them what makes you better than the competition, and pray they feel the same enthusiasm for you as you […]
When Ken Griffey Jr. celebrated his induction into the Baseball Hall of Fame in July, he joined major league greats like Lou Gehrig, Hank Aaron, Willie Mays, Babe Ruth, Roberto Clemente, Barry Bonds, and Mickey Mantle. What did Ken Griffey Jr. have in common with the Hall of Famers who came before him? The answer […]
Several years ago, I ventured into an Ikea store in Emeryville, California. I’d recently moved to the Bay Area for college, and my off-campus apartment needed a few odds and ends to make it feel more like home and less like a damp cell. As I perused the bright aisles brimming with perfect furniture displays […]
On an ordinary Wednesday afternoon, I walked up to the mailbox and pulled out the usual pile of bills, letters,and other correspondence. When I got back to the house, I proceeded to thumb through the mail. Most went into the recycle bin, but one piece caught my eye. After reading the attractive offer, I took […]
Happy National Recommitment Month! No, really, it’s a thing. Have you ever started something totally committed, only to find yourself fading a couple months later? Sometimes it only takes a couple days. How many diets have you started, only to catch yourself with a bar of melting chocolate two days after the fact? Recommitment isn’t […]
Here at The Newsletter Pro, we love newsletters. We think they’re a seriously underutilized tool in the marketing world. We don’t want you to miss out on this valuable resource, so we’ve rounded up eight reasons you need a newsletter now! Number 1 — Increase Customer Lifetime Value Did you know that you lose […]
As The Newsletter Pros, we always begin our consultations with a comprehensive look at your current marketing strategy. All too often we hear prospects say, “Well, sure, I’m staying in touch with my clients each month. I send out an e-newsletter!” But are you really seeing results from that ezine you’re sending out via email […]
Every year, the United States Postal Service (USPS) processes and delivers 155.4 billion pieces of mail. Your direct mail piece should count among them! With its own museum (the Smithsonian Institution’s National Postal Museum in Washington, DC) and a fully operational retail network larger than the combined forces of McDonald’s, Starbucks, and Wal-Mart, the USPS is not […]
Direct mail marketing is not a new concept. The earliest known article of direct mail was distributed in 1000 BC when an Egyptian landowner used a piece of papyrus to advertise a gold reward for the return of a runaway slave. That “letter” was later recovered and is now on display in the British Museum. […]
Recent studies have proven that direct mail is 30 times more likely to elicit a response from consumers than email. Not only is physical mail more effective in reaching customers, it often improves brand association and increases customer retention too. Current research shows why this marketing phenomenon has continued to thrive in the era of […]
