Today, I want to share with you the origins of our Tesla referral program. Our model is based on Elon Musk’s genius marketing promotion. Have you ever felt like some people are treated differently based on notoriety? Elon Musk, for example, can get free PR whenever he wants. He just hops on Twitter and says […]
If you want to know how to build your brand, listen to Gary V. What started as an unfussy, innovative approach to selling wine took Gary Vaynerchuk’s family liquor business, Wine Library TV, from doing $4 million in sales to $60 million over the span of a few years. Known to most followers as Gary […]
Here’s your reality: As a business owner, you have to rekindle your long-lost affinity for marketing math, or just fake it as best you can. I write for a living, and I can honestly say that one of the highlights of my writing career is that I get to spend my time working with words. For […]
Customer Retention and You Customer retention is one of the most critical challenges facing businesses today. From Fortune 500 companies to mom and pop storefronts, profits and profitability depend on the ability to create, and keep, customers for life. The reasoning for this is very simple: marketing is difficult and expensive. It costs money to […]
