Archive | Marketing

fear

The Greatest Obstacle To Originality Is Fear

It’s disheartening to think that there is no such thing as an original idea. Originality feels hard to come by and even harder to achieve. But don’t be deterred or let the obstacles that lay before you stop you from chasing your original ideas. In Originals: How Non-Conformists Move The World, best-selling author and noted […]

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Turn Marketing Failures Into Successes With SWOT

2021 is off to a wild start! The news cycle for the last few weeks has been pure chaos. But you can buck the trend in your business and get your marketing initiatives for 2021 rolling in the right direction. Just answer this question: Are you ready to learn from 2020’s successes and failures? If […]

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mistakes

Improve Your Digital Marketing To Avoid Costly Mistakes

In March 2020, I issued a warning to my readers. (And, no, I sadly could not see the future plummeting toward us.) I warned that political advertising spending would drive up the cost of digital marketing. Experts projected $6.7 billion would be spent on political advertising during the 2019–2020 election cycle. I warned business owners […]

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helping hand

Giving Back With An Eco-Friendly Set Of Shades

It’s increasingly important to actively find ways to make a positive, healthy impact on our world. Hundreds of businesses and people dedicate time, effort, and money to giving back and making the world a better place. Their stories inspire us to reach out and join this important work. Of the many stories of organizations giving […]

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customer list

How To Leverage Your Customer List

If you’re like most other small businesses, your most valuable asset is your customer list. It tells you who your customers are, who hasn’t bought yet, how much they spend when they do buy, how often they buy, and much more. It really is the lifeline of your business. Many people have asked me what […]

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7.07

Get Connected With Professional Associations!

Are you part of any professional associations? If not, why? There are groups for just about every industry in the world. Every day, local, regional, and national associations come together with a common professional interest. Every group you are in has the potential to bring something to your table. Joining an association can transform the […]

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friends

To Make Money, Make Friends

Who would you be more likely to go the extra mile for — a friend or an acquaintance? The answer is obvious, and it hints at a truth that could revolutionize your business: Strong relationships are the key to success. Why Relationships = Money If your business depends in any way on referrals, then you […]

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5.26

Stop Wasting Time And Money To Create More Prospects

When people talk about entrepreneur Chris Mullins, they use words like “energetic” and “amazing.” Shaun Buck calls Chris a “true friend,” and Stephen K. Brooks of Brooks Law Group says that because of Chris, his “intake department is like a Ferrari, a finely tuned machine” that produces incredible results. Business leaders are such big fans […]

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5.19

Close Sales, Make More Money

Last week, we talked about why growth stalls out and how to adjust ad spending to ramp it up. If you didn’t read that blog first, then I highly recommend you do before jumping into this one. As you’ll learn, increasing your ad spending allows you to adjust and maintain the number of sales you […]

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