Archive | Marketing

Inject Your Business With Disney Magic

When it comes to magic, no one is more of an expert than Cinderella’s fairy godmother. Except, perhaps, the brilliant minds that run the multibillion-dollar Walt Disney Company. Disney is a global force in the entertainment industry. It has made game-changing business moves with seemingly magical payoffs, including the purchases of Marvel Studios, Lucasfilm, and […]

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Meet The World’s First Professional Bridesmaid

How much do you think the average American wedding costs? According to TheKnot.com, data from 27,000 recently married couples reveals that the whole wedding package — which includes the ring, bridesmaid and groomsman attire, catering, and much more — comes out to a whopping $33,900. Considering that hefty price tag, it’s no wonder weddings have […]

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4 Simple Rules For Hiring Successfully

We are in the middle of a hiring Catch-22. A dip in unemployment is a scary prospect, but it also means more qualified employees are now available than before. Additionally, the COVID-19 pandemic forced more opportunities for remote work, which opens your employee pool to almost anyone. Yet, hiring is anything but easy these days. […]

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Common Reasons Your Marketing Fails

I see a ton of different marketing campaigns as well as hear the results of those campaigns, and I’ve noticed that many people make the same mistakes, causing their campaigns to fail. Here are some of the most common problems I’ve found. Not Having Good, Clean Data For Marketing  At Newsletter Pro, we see a […]

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The Greatest Obstacle To Originality Is Fear

It’s disheartening to think that there is no such thing as an original idea. Originality feels hard to come by and even harder to achieve. But don’t be deterred or let the obstacles that lay before you stop you from chasing your original ideas. In Originals: How Non-Conformists Move The World, best-selling author and noted […]

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Turn Marketing Failures Into Successes With SWOT

2021 is off to a wild start! The news cycle for the last few weeks has been pure chaos. But you can buck the trend in your business and get your marketing initiatives for 2021 rolling in the right direction. Just answer this question: Are you ready to learn from 2020’s successes and failures? If […]

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mistakes

Improve Your Digital Marketing To Avoid Costly Mistakes

In March 2020, I issued a warning to my readers. (And, no, I sadly could not see the future plummeting toward us.) I warned that political advertising spending would drive up the cost of digital marketing. Experts projected $6.7 billion would be spent on political advertising during the 2019–2020 election cycle. I warned business owners […]

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Giving Back With An Eco-Friendly Set Of Shades

It’s increasingly important to actively find ways to make a positive, healthy impact on our world. Hundreds of businesses and people dedicate time, effort, and money to giving back and making the world a better place. Their stories inspire us to reach out and join this important work. Of the many stories of organizations giving […]

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How To Leverage Your Customer List

If you’re like most other small businesses, your most valuable asset is your customer list. It tells you who your customers are, who hasn’t bought yet, how much they spend when they do buy, how often they buy, and much more. It really is the lifeline of your business. Many people have asked me what […]

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