Within 18 months of launching, Purple drove more than $75 million in online sales through viral online marketing. But how did a small mattress company quickly build and execute one of the best viral marketing campaigns in recent history? It all started with raw eggs.
It can be hard to plan a solid social media strategy with so much contradictory information circulating. Today, we’re hoping to settle the score on “cross-posting” and “reposting,” and explain why they can benefit your business and help you to get the most out of your content.
Social media can be tricky for small businesses, especially if you have a limited marketing team. Luckily, many tools and platforms make managing your business accounts a breeze!
Research has shown that striking up in-person conversations with strangers can lead us to improved optimism and overall happiness. This psychological reality can teach us a lot about one key business necessity in particular: networking.
List segmentation is one of the best and easiest ways to improve your print and email marketing campaigns. This strategy allows you to send specialized offers to different groups within your audience — making it easier to connect with your customer and raise your bottom line.
“How will people remember me when I’m gone?” We ask ourselves this all the time as human beings. But do we ask it enough as business owners and marketers? Luckily, a little storytelling marketing magic can help create a business legacy that lasts.
You know that Newsletter Pro has copy editors — but you may not know that they do far more than fix grammatical errors. Here’s why our team loves having an editing department, and why your content benefits from having them on your side!
The rock band Kiss impacts their fans with more than just their music. They created an empire through strategic marketing and branding techniques you can use to help build your brand and business.
If you’ve invested in email marketing for your business, it can be frustrating to see how many of your emails aren’t delivered. In fact, it’s estimated that about 20% of global commercial emails do not reach a client’s inbox. Luckily, you can follow a few guidelines to improve your deliverability rates and stay in your clients’ inboxes. Read on to learn more.
Email is one of the quickest and cheapest forms of communication with your clients and prospects. On the one hand, it can be used for ...
If you run a business, then you may have been told you need to have a page on every social media platform. While maintaining a strong social media presence is important for any business, we have 3 reasons why businesses should focus on quality over quantity when it comes to planning their social media and marketing strategies.
If you want to set up a content marketing strategy, quality is everything. But how can you ensure that your content is up to snuff? Read on to learn more.