Does your company have a mission? If you’re passionate about a cause, finding a way to link that zeal to your profits could be your secret to success. Even if you don’t have a charity in mind to champion from day one, don’t dismiss this strategy. You could end up finding it along the way. […]
Have you taken a vacation from your business recently and trusted your processes to keep things afloat? Some of you may be asking yourself, “A vacation? During COVID-19?” Aside from travel being impractical during the pandemic, you may be anxious about leaving your business during a crisis. Right now, you might feel like you’re in […]
Do you remember in 2010 and 2011 when print was out and e-books were all the rage? Everyone was writing an e-book or buying them. The Kindle was seemingly taking over the world. I remember reading an article that stated that these digital replicas were going to replace the physical book … I laughed. Today, […]
Have you ever wondered if you’re communicating too much or too little with customers and prospects? With too much communication, people opt out and stop paying attention. With too little communication, you miss out on sales because your competition got to them before you did — or an existing customer leaves and goes to a […]
Newsletter Marketing: What Works, What Doesn’t Work and, How to Get the Best ROI Have you ever wondered if newsletter marketing still works? In this age of social media campaigns, email marketing, and article marketing, will this technique still work to grow your business? The answer is absolutely, but just like all small-business marketing, only […]
