I have a client and friend who owns a company he built from the ground up and now makes $40 million per year. He’s a very good marketer. In fact, the sales and marketing teams at this company are massive — they alone account for 70 of his employees! The Wisdom of ‘Old-School’ Marketing I […]
Hey folks, it’s Newsletter Pro CEO Shaun Buck here. 2021 is my company’s 10-year anniversary. I’d be lying if I told you I knew how things were going to turn out when I created my business plan. I knew Newsletter Pro was a good idea. I knew it would do well as a business and […]
When I was young, my classmates made fun of me for being seemingly less intelligent than them. I grew to have a reputation as the class clown, the troublemaker, and the bad boy. I embraced that last one a little bit. After all, who didn’t want to be James Dean? But I digress. The point […]
I’m the type of guy who always wants to be prepared. I’d say Boy Scouts taught me that, but I don’t think one summer as a Scout counts. Instead of hoping others have everything under control, I prefer to make sure I do everything within my power to win, regardless of the circumstances. That’s why […]
Less than 2 years ago, I was in a villa on a beach in Cancun. After a week there, I went back to Idaho for a week, then headed back to Cancun for another week off before school started for the kids. Looking back, it’s crazy how much change I’ve experienced since 2019. I feel […]
Entrepreneurs have vision. We are innovators who push the economy forward with thoughtful solutions to big problems. (This latest crisis just proved that.) But there’s another side to being an entrepreneur, and it isn’t talked about enough. We don’t acknowledge just how hard this job can be. So many people depend on our decisions, success, […]
Hey folks, it’s Newsletter Pro CEO Shaun Buck here. We’re only a few weeks into 2021, but it’s already proving to be just as crazy as 2020. COVID-19 is still hanging around and messing up the economy. (Hopefully that will change soon.) Almost every entrepreneur I know is worried about their company’s growth, sales, and […]
Many years ago, I saw a musical titled “How to Succeed in Business Without Really Trying.” Ralph Macchio was the lead performer, and the musical tells the story of how Macchio’s character goes from the mailroom to the boardroom by not really accomplishing anything in his career other than kissing up to the right people. […]
On a recent trip to Las Vegas, I took a Lyft from one venue to the next. As I typically do, I asked the driver how she liked working for Lyft. She said she really enjoyed setting her own hours and being able to work more or less depending on her needs at any given […]
Have you noticed that everyone today is looking for the easy button for success in both life and business? It is crazy how many people want to avoid any and all complexity or challenge. I hear about it all the time from “entrepreneurs.” Entrepreneurs will literally tell me how much they want to be millionaires, […]
What if I told you that your business could easily, with minimal extra expense, close up to five times the number of sales you’re closing right now? Intrigued? I know I would be. The best part about this plan is that it’s simple and it uses the leads you already have to make you more […]
Have you ever wondered why one person achieves success when another tried and failed? What’s the difference between someone who makes $100,000 per year and $1,000,000 per year? Is it luck? Is it who you know or what you know? Is it hard work? I know nine different people who have in some way, shape, […]
When I was first starting out in business in my early 20s, I had so many skewed thoughts. Some examples included the thought that the franchise model was the be-all, end-all to business. I used to think that no one (and by no one, I mean employees) could do things better than I could. I […]
“How do you get people to talk about the colon around the dinner table?” This was the head scratcher that Jeffrey and Neal Harmon, viral marketing gurus and founders of the advertising company Harmon Brothers, faced. They’d been hired by the startup company Squatty Potty to promote their toilet stool. The device optimizes the sitting […]
I get the honor of teaching thousands upon thousands of people each year — some at live trainings; some via webinars or podcasts; and others through this newsletter, my books, or guest postings on various websites. Without fail, I talk business, sales, or marketing. When speaking about the subjects I’m an expert on, I’ve been blessed […]
