Once you understand what you’re trying to communicate with your customers and prospects, you can then decide how often you would like to engage with them.
Small Business Strategy
“Summer slowdown” refers to a lull in sales or productivity for businesses during the summer months. While this may seem like a cause for concern, you can actually use the summer slowdown time to your advantage. Here’s how.
If you have a great idea for a startup and want to try your hand at owning and running a business, then you’re probably aware that failure isn’t just possible — it’s common. That’s why you want to avoid these common pitfalls before starting your small-business journey.
Success doesn’t just happen — you have to work hard for it. But plenty of hard workers nevertheless see their businesses fail. What are successful people doing differently? Here are a few of their secrets.
It can be hard to plan a solid social media strategy with so much contradictory information circulating. Today, we’re hoping to settle the score on “cross-posting” and “reposting,” and explain why they can benefit your business and help you to get the most out of your content.
Social media can be tricky for small businesses, especially if you have a limited marketing team. Luckily, many tools and platforms make managing your business accounts a breeze!
Checking up on your churn rate and maintaining your current client base is crucial. In fact, it’s statistically proven to be more difficult and expensive to find new clients than it is to hang on to the ones you already have. Check out these 3 client-retention tips!
Research has shown that striking up in-person conversations with strangers can lead us to improved optimism and overall happiness. This psychological reality can teach us a lot about one key business necessity in particular: networking.
How do you keep in contact with your leads? Do you only focus on them when you’re actively working with them, or is it often a timely process where you build the relationship and convince them to purchase your product or service? If you’ve only been working with the potential clients in front of you, you’re missing out on the bulk of your leads.
List segmentation is one of the best and easiest ways to improve your print and email marketing campaigns. This strategy allows you to send specialized offers to different groups within your audience — making it easier to connect with your customer and raise your bottom line.
When you buy fair trade coffee, you aren’t just sipping on coffee grown by a small farmer who was fairly paid. You’re also not buying coffee from big multinational conglomerates that minimize farmer compensation as much as possible. That’s the message that one family is desperate to get out — so they started a coffeehouse.
Absenteeism and productivity losses related to employee health cost U.S. employers $1,685 per employee per year. That’s why you need to build a company culture that prioritizes health and encourages employees to make good lifestyle choices.