Since 2011, Matthew Taylor, founder of Taylor Law Offices, has had an average of one new case every business day. To say he’s been busy is an understatement. Specializing in business law and litigation, the Boise, Idaho, law firm has grown in major ways over the past few years. It’s become a force in the Treasure Valley, and Matthew is even the business attorney for Newsletter Pro!
When Matthew first opened Taylor Law, he had just moved to Boise from New York, where he attended law school. While he’s an Idaho native, he wasn’t from Boise. He didn’t know anyone in the area, but that wasn’t about to stop him. Neither was the recession, which, in 2011, was still in full swing in the Gem State.
A Modest Start In Business
Matthew was here to be a business attorney, and even though clients were in short supply at the time, he opened up an office anyway. It was a 300-square-foot room with 2 desks — and that was it. He didn’t even need the second desk; he just wanted it to look busier and more like a typical office. Perception is a big deal when you’re building a brand and a reputation, after all.
About 7 months later, he hired his first assistant. Cases were rolling in as the economy entered recovery mode. The original office space eventually became crowded, so they moved. The new space was double the square footage and located in the basement of a prominent Boise building, the Hoff Building. He then brought on another attorney and growth continued.
While some clients thought meeting in a basement was a little strange, they looked past it. Matthew established himself in the Boise business sphere, and the glowing reviews on Google Reviews and similar websites rolled in.
After more growth, Taylor Law Offices moved into its current office space: 3,000 square feet of breathing room. It wasn’t long until Matthew dove headfirst into his next major challenge — when he moved locations, he told Google he wanted to keep all of his Google reviews. He had about 50 at the time, and they influenced his business. People read reviews, and those little stars impact your reputation!
Seems like an easy request, right? Except Google transferred Matthew’s review profile to another attorney who had the same last name. This other Taylor, a criminal defense attorney, ended up hiring an assistant to forward relevant calls back to Matthew. To make matters even more complicated, Google marked Matthew’s firm as “permanently closed” for about 8 months. The client flow began to slow.
Here To Stay
Of course, Matthew forged ahead. He worked with what he had and, despite the setback, continued to pull in new business. It all came down to the can-do mindset he’s had since day 1.
“That’s why they call it the practice of law,” Matthew says. “We don’t always know what we’re doing — that’s why we keep on practicing. We may be professionals and have our juris doctorates, but the law is always changing. You may have been the best attorney 20 years ago, but you can end up irrelevant today if you don’t push yourself, try new things, and try new cases.”
Matthew has seen a lot in the past 10 years. He’s gone from a solo attorney to working at a firm with multiple lawyers. The Boise area continues to grow by leaps and bounds. There’s a huge need for business transactional law and business civil litigation. Matthew and his law firm are there to meet that need.
Here To Grow
Matthew attributes much of his business success and growth to having a dynamic personality. He’s aggressive for his clients, and he’s always learning. But more than that, he distinguishes himself in his community. He puts himself out there and gives back at just about every opportunity. The Boise Leukemia & Lymphoma Society, for instance, has recognized him as their Man of the Year for his fundraising and awareness-raising efforts. Plus, Matthew doesn’t shy away from attending galas and donation events or holding his own events at his law firm — all with the intent of helping area nonprofits. He’s a man of his community!
“I always push for the best, and I always practice. Nothing is ever good enough because I know what might be good enough today won’t be good enough tomorrow. I’m here to meet the challenge.”