A few years ago, pre-pandemic (time has gotten weird!), I attended 24 or more conferences per year. That was way too much. But it gave me a good sense of current marketing trends. For the past year or so, there’s been talk about a hot new tool that is disrupting online marketing. Want to take […]
Have you ever wondered if direct mail still works for companies today? Or why companies spend billions of dollars annually on direct mail? If you can send an online newsletter, why would anyone send a print one? From everything we hear on the news, direct mail and newsletters — and all offline advertising, for that […]
Last year, I went through the process of selling a rental house I owned. As part of the process, I was on the lookout for a real estate agent. The local market has been super hot in Boise lately, and this was a house I didn’t want to keep as a rental. It was a […]
We often dub snail mail “traditional” (and as such, a bit dated), but your direct mail campaign should be anything but. However, it’s time to think outside the box — er … envelope. You need lumpy mail! Amnesty International recently sent out millions of chopsticks. The chopsticks were actually pencils wrapped in paper casings. These […]
It’s unfortunate how awful some direct mail campaigns are. Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and “WIN CASH NOW” fall flat, both physically and fiscally. They don’t elicit a visceral emotional response from their audience. You know what a lack of emotional response gets your direct mail campaign? The deep dark […]
I know you’re here to learn more about this reliable customer communication channel I rave about, but let me give you a little background first. A few years ago I went skeet shooting for the first time. Although I had been shooting with my uncles as a kid and at the range before, I had […]
You may think that millennials prefer digital to physical media — online shopping to retail stores, Facebook ads to direct mail, and digital music, movies, and books to their physical counterparts. With as much time as millennials spend on social media, they are often the last group of people expected to love an outdated form […]
Last I checked, the average human attention span was shorter than that of a goldfish. We’ve been reduced to a scant eight seconds, compared to the goldfish’s nine seconds. And even eight seconds is a lot to expect when it comes to sifting through the headlines of direct mail. Your audience isn’t going to spend […]
Trying to decide which awesome direct mail strategy to use in your marketing? One great way to generate leads is sending business postcards. Sure, like any marketing effort, you have to know what you’re doing. But that’s not hard! Sit down and plan your postcard campaign today. We promise, it won’t take long! Ask The […]
Two of my 5 boys are in sports. My 9-year-old, Tyler, loves any kind of competition. He’s basically a legend in his mind, and when he’s playing, he’s playing to win the game. Jeremiah is my 6-year-old, and he has a different goal in mind for playing sports. He “wins” snacks at the end of the game. […]
Since the Great Recession, it’s been the trend, in America, to shed all physical mail. Many companies stopped mailing catalogs, direct mail marketing letters, and newsletters, all in favor of digital products. The news outlets even declared direct mail marketing dead. Only a few short years later, direct mail marketing is on the rise again. As […]
They say love is a battlefield, and you can’t deny that marketing is too. After all, courting a potential customer is a lot like courting your potential soul mate. You put your best foot forward, show them what makes you better than the competition, and pray they feel the same enthusiasm for you as you […]
Several years ago, I ventured into an Ikea store in Emeryville, California. I’d recently moved to the Bay Area for college, and my off-campus apartment needed a few odds and ends to make it feel more like home and less like a damp cell. As I perused the bright aisles brimming with perfect furniture displays […]
Customer Retention and You Customer retention is one of the most critical challenges facing businesses today. From Fortune 500 companies to mom and pop storefronts, profits and profitability depend on the ability to create, and keep, customers for life. The reasoning for this is very simple: marketing is difficult and expensive. It costs money to […]
It seems like a lot of attention is being paid to online marketing strategies in 2016, but the traditional marketing method of direct mail is as important as ever. If you’re focusing only on online marketing, you’re leaving some very powerful marketing opportunities on the table in the form of postcards, newsletters, flyers, catalogues, and […]
