When it comes to magic, no one is more of an expert than Cinderella’s fairy godmother. Except, perhaps, the brilliant minds that run the multibillion-dollar Walt Disney Company. Disney is a global force in the entertainment industry. It has made game-changing business moves with seemingly magical payoffs, including the purchases of Marvel Studios, Lucasfilm, and […]
I see a ton of different marketing campaigns as well as hear the results of those campaigns, and I’ve noticed that many people make the same mistakes, causing their campaigns to fail. Here are some of the most common problems I’ve found. Not Having Good, Clean Data For Marketing At Newsletter Pro, we see a […]
Entrepreneurs have vision. We are innovators who push the economy forward with thoughtful solutions to big problems. (This latest crisis just proved that.) But there’s another side to being an entrepreneur, and it isn’t talked about enough. We don’t acknowledge just how hard this job can be. So many people depend on our decisions, success, […]
There’s a reason every fast-food receipt includes a customer survey at the bottom and every online chat with customer service ends with a “How Did We Do?” pop-up. It’s simple: Feedback from customers is invaluable for business. According to Forbes, there are three big reasons to solicit client feedback. First, it tells your company what […]
We’ve probably all been through the job-hiring process. Securing a job can come with all sorts of obstacles for even the most qualified applicants. But for job seekers who have disabilities, were incarcerated, or are otherwise marginalized, these can be insurmountable obstacles. Many of the people who fit one of those descriptions want to work. […]
Does your company have a mission? If you’re passionate about a cause, finding a way to link that zeal to your profits could be your secret to success. Even if you don’t have a charity in mind to champion from day one, don’t dismiss this strategy. You could end up finding it along the way. […]
Last year, I got into a discussion at my Scale-Up Business Bootcamp about lifestyle businesses versus growth-focused businesses. Of course, there are some who set out specifically to have a lifestyle business. But in my experience, some entrepreneurs suddenly shift from “Let’s grow a company” to “I want a lifestyle business.” When this happens, they […]
Have you taken a vacation from your business recently and trusted your processes to keep things afloat? Some of you may be asking yourself, “A vacation? During COVID-19?” Aside from travel being impractical during the pandemic, you may be anxious about leaving your business during a crisis. Right now, you might feel like you’re in […]
What if there was a place where you could harness the biggest lessons that some of the most influential business leaders have learned and use them to your advantage? Thanks to Mike McHargue, there is. McHargue interviewed top business leaders — and one high-ranking judge — and compiled all their lessons into a helpful, easy-to-read […]
In small business, “good” is rarely good enough. Even with sound business knowledge and finely honed leadership skills, you’re still going to struggle to grow your company. Making that difficult leap to the big leagues takes careful planning and a deep understanding of your industry. However, you don’t have to go it alone. Any serious […]
Traditionally, summer is a slow season for new sales in the business-to-business world, and this particular downturn is usually at its worst in July. There are many factors that contribute to this sluggish season. Most Americans take trips with their kids, while others leave for quiet vacations with their spouses. And some are just occupied […]
Annie Duke may be a world-class poker player, but “Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts” is by no means a book that’s going to teach you what to do at the tables. Rather, it’s a risk assessment guide that will benefit businesses of all sizes. In addition to […]
When I was first starting out in business in my early 20s, I had so many skewed thoughts. Some examples included the thought that the franchise model was the be-all, end-all to business. I used to think that no one (and by no one, I mean employees) could do things better than I could. I […]
Have you ever analyzed what really drives sales in your business? Before even considering content or relationships, most people tie their answer to marketing or sales. While sales are certainly one driver, they aren’t the main propellant for small businesses. What causes one person to shop with you for years and drive out of their […]
I see many people confused about the businesses they are in. Entrepreneurs feel that their industry defines their business, but is that true? Am I in the newsletter or publishing business? What about the content creation business? After all, we create thousands of pages of content each month. I send this newsletter to over 10,000 […]
