Tag Archives | marketing

Your 5-Step Guide To Building A Sales Funnel

According to a 2013 Salesforce white paper, a mind-blowing 79% of marketing leads are never converted to clients. That means on average, small businesses are only making 21% of the sales they could be. If your average client is worth $500, then for every 100 leads, you’re leaving $39,500 on the table. Are you cringing […]

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Run successful email marketing campaign for online business, newsletter promotion, personalized message concept. Flat design vector banner template.

Will Your Marketing Strategy Survive?

When COVID-19 rapidly changed everything overnight, business owners worked around the clock to ensure their businesses didn’t falter. Lay-offs, Payment Protection Program loans, remote work, and — perhaps most importantly — a change to their message became vital to industries across the globe. It’s now 18 months later. If you’re still using the same marketing […]

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The Danger Of Relying On Online Marketing

The last few years, there has been a push toward online marketing. Whole companies were created to exclusively sell their products via Facebook or Instagram. I sell a ton on these platforms as well, but there is one big difference. And I have one major word of warning for anyone selling on Facebook or Instagram: […]

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Common Reasons Your Marketing Fails

I see a ton of different marketing campaigns as well as hear the results of those campaigns, and I’ve noticed that many people make the same mistakes, causing their campaigns to fail. Here are some of the most common problems I’ve found. Not Having Good, Clean Data For Marketing  At Newsletter Pro, we see a […]

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Turn Marketing Failures Into Successes With SWOT

2021 is off to a wild start! The news cycle for the last few weeks has been pure chaos. But you can buck the trend in your business and get your marketing initiatives for 2021 rolling in the right direction. Just answer this question: Are you ready to learn from 2020’s successes and failures? If […]

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Improve Your Digital Marketing To Avoid Costly Mistakes

In March 2020, I issued a warning to my readers. (And, no, I sadly could not see the future plummeting toward us.) I warned that political advertising spending would drive up the cost of digital marketing. Experts projected $6.7 billion would be spent on political advertising during the 2019–2020 election cycle. I warned business owners […]

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Stop Wasting Time And Money To Create More Prospects

When people talk about entrepreneur Chris Mullins, they use words like “energetic” and “amazing.” Shaun Buck calls Chris a “true friend,” and Stephen K. Brooks of Brooks Law Group says that because of Chris, his “intake department is like a Ferrari, a finely tuned machine” that produces incredible results. Business leaders are such big fans […]

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