Tag Archives | marketing

Turn Marketing Failures Into Successes With SWOT

2021 is off to a wild start! The news cycle for the last few weeks has been pure chaos. But you can buck the trend in your business and get your marketing initiatives for 2021 rolling in the right direction. Just answer this question: Are you ready to learn from 2020’s successes and failures? If […]

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mistakes

Improve Your Digital Marketing To Avoid Costly Mistakes

In March 2020, I issued a warning to my readers. (And, no, I sadly could not see the future plummeting toward us.) I warned that political advertising spending would drive up the cost of digital marketing. Experts projected $6.7 billion would be spent on political advertising during the 2019–2020 election cycle. I warned business owners […]

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5.26

Stop Wasting Time And Money To Create More Prospects

When people talk about entrepreneur Chris Mullins, they use words like “energetic” and “amazing.” Shaun Buck calls Chris a “true friend,” and Stephen K. Brooks of Brooks Law Group says that because of Chris, his “intake department is like a Ferrari, a finely tuned machine” that produces incredible results. Business leaders are such big fans […]

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1.14

The Secret to High Event Turnout

We’ve been holding events at The Newsletter Pro for a while now, and after some imperfect attempts, we’ve finally found our rhythm. However, in hindsight, I think the events we struggled with were actually blessings in disguise. They taught me and my team what not to do in the future, and I’ve carried those lessons […]

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10.1

How To Scale Your Marketing Campaign For Massive Success!

I recently finished a two-day Bootcamp for about a dozen entrepreneurs at my office in Boise, Idaho. We had a variety of people in the room, including lawyers, doctors, HVAC owners, and real estate brokers. One common question I get asked about my trainings is this: “Since everyone attending isn’t in my industry, will the […]

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7.23

Is Your Marketing Strategy Built on Lies?

“Direct response marketing is the only way to build your business. If you cannot accurately track your return on investment (ROI), there’s no sense in wasting your time and money on those tactics. You don’t even know if they are going to work!” Does this sound familiar? Well, I’m going to level with you: You’ve […]

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