Tag Archives | print marketing

mistakes

Improve Your Digital Marketing To Avoid Costly Mistakes

In March 2020, I issued a warning to my readers. (And, no, I sadly could not see the future plummeting toward us.) I warned that political advertising spending would drive up the cost of digital marketing. Experts projected $6.7 billion would be spent on political advertising during the 2019–2020 election cycle. I warned business owners […]

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Increase Profits, Credibility, & Trust by Combining Direct Mail & Online Marketing

It seems like a lot of attention is being paid to online marketing strategies in 2016, but the traditional marketing method of direct mail is as important as ever. If you’re focusing only on online marketing, you’re leaving some very powerful marketing opportunities on the table in the form of postcards, newsletters, flyers, catalogues, and […]

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