Tag Archives | strategy

Celebrity Marketing for World Domination

Even if you’re not a music fan, odds are you know who Taylor Swift and Drake are. These icons are everywhere we turn — we hear their music in the grocery store, see their faces on our screens, and know people in our lives who are diehard fans. Do you think this level of ubiquity […]

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9.18

Apple’s Runaway Success

How do you change the world? This is a question every business must ask, whether they have global ambitions or they just want to change the lives of their customers. To find the answer, look at companies that have already changed the world forever — companies like Apple, whose founder, Steve Jobs, learned that the […]

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3.20

How To Create The Irresistible Pull Of Purpose

Do you remember the scene from “The Last Jedi” when Luke appears before Kylo Ren on the red salt earth of Crait? You watch as Kylo Ren and Luke begin their explosive battle. Kylo gets the upper hand, stabs Luke with his lightsaber, and *spoiler alert* something miraculous happens — Luke is totally fine. Suddenly we […]

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direct mail

Want Your Direct Mail Campaign to Be Memorable?

It’s unfortunate how awful some direct mail campaigns are. Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and “WIN CASH NOW” fall flat, both physically and fiscally. They don’t elicit a visceral emotional response from their audience. You know what a lack of emotional response gets your direct mail campaign? The deep dark […]

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resourceforrainyday

Build Your Marketing Swipe File

A blank page is the bane of any creative professional’s existence. It’s incredibly difficult to create something out of nothing. Artists often use real-life sources as inspiration for their masterpieces. Writers interview people and read other writing to get information for the basis of their article. Even entrepreneurs tend to create new businesses based on […]

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