The Recipe To A Happy Workplace Culture

by | Mar 3, 2022

What’s the backbone of a happy workplace? Company culture.

Time and time again, we’ve discussed the importance of company culture. If you’ve been with us throughout the pandemic, you’ve likely witnessed a shift in our company culture at Newsletter Pro. This shift is largely due to many of our team members working from home, not just in Boise, Idaho, but nationwide. We pride ourselves in maintaining certain attributes of our company culture before the shift while implementing new elements.

Timeliness is the name of the game when it comes to company culture. It’s all about keeping up with what employees value. When you can provide a positive work environment for your team in an ever-changing world, you’re winning.

Last year, the Harvard Business Review published findings stating that employees are increasingly expecting more from their employers. Throughout the pandemic, many businesses have struggled to hire. While COVID-19 is partially to blame, many companies just don’t have an appealing company culture.

According to the study, 88% of those searching for employment desire complete flexibility in their working location and hours. Diversity is also key. Plus, 86% of people seek a diverse workforce with the ever-changing skills, roles, and company requirements in the corporate world today.

company culture workplace happiness

Even more, the Harvard Business Review shared interesting findings from a LinkedIn survey. They indicate that candidates are willing to take a job with lower pay to be a part of a great company culture. Employees want to know they matter.

Company culture is the sum of a workplace’s attributes, attitudes, and ideals. When employee needs and values are consistent with their employer’s, they enjoy their job and are more productive with their coworkers. They are also more likely to stay with the company longer. This reduces turnover and the costs associated with training and onboarding new hires.

But, how do employees identify company culture?

They Visit Your Company Website.

When potential hires are job hunting, they scour through websites in search of an appealing workplace. Is your “About Us” page up to date and inviting? Because that’s likely where candidates will venture first. Be sure it appropriately outlines your mission, values, and company culture.

They Do Their Own Research.

Websites such as Glassdoor provide ratings and reviews of companies from employees. If your employees are happy, they will post positive things about the company and work environment.

They Ask The Right Questions During Their Interview.

While interviewing, they’ll likely inquire about what their day-to-day duties look like. They’ll want to know about teamwork and camaraderie, flexibility, and independent work. They’ll be prying into the culture.

employees interview

The goal is to create a workplace your employees love. Remember, when employees are searching for a place of employment, they are seeking happiness. They want to see that your team members are long-term employees. Turnover is a large indication of a lackluster company culture. If people come and go frequently, that company culture may not be nurturing happy and engaged employees. Candidates are searching for a work environment to call home where colleagues take part in genuine friendships. They seek professional development activities, both in and out of the office.

Potential employees are looking for transparency where employers foster an open-door policy. This means communication is thorough from the top down. They want to feel “in the loop” and valued. Employees enjoy when colleagues celebrate their wins and recognize their achievements.

Company culture is the personality of a company. It dictates how your employees feel about the business and the message it sends out to customers. The culture also determines how the company is perceived, its reputation, and how it functions. Powerful and successful companies such as Disney, Apple, Chick-Fil-A, Facebook, Microsoft, and Tesla have enticing company cultures. They know what their brand stands for and they breed it internally. Believe in your vision for a powerful company with a positive company culture! With perseverance and determination, you will get there!

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