Tim Templeton, bestselling author of “The Referral of a Lifetime,” understands the intricate makings of a referral campaign, which can be a challenge for your business, especially if this is your first time getting your feet wet. But building on a successful referral campaign will ensure your clients refer your company over competitors, which can increase sales.
For over 25 years, Templeton has served as a coach and mentor to business owners across America. With his knowledge and experience, thousands of people have become more successful in their business performance and profitability.
At 26, Templeton worked at a manufacturing facility in San Francisco. At 28, he co-founded Providence Seminars. This seminar focused on the training and education of “thousands of real estate professionals to generate consistent, qualified referrals.” During this time, he accumulated a net worth of over seven figures, but at 29, he lost it all due to financial and marketing difficulties.
Though Templeton had to sell his business, he made sure to retain the rights to the referral system. He took his loss in stride and, armed with this experience, moved forward with his life, determined to spread the benefits of a successful referral campaign.
The Success of ‘The Referral of a Lifetime’
Templeton first self-published “The Referral of a Lifetime” in 1999. In the years that followed, it sold over 70,000 copies in three different languages. It was here that he was introduced to Ken Blanchard, a world-famous, bestselling author, who encouraged Templeton to choose Berrett-Koehler Publishers to work with his book.
In an article he wrote about the experience, Templeton reflects on what Blanchard had told him during their first meeting: “Ken’s words, ‘No one will ‘work’ your book better than BK Pub, were, in fact, prophetic.” Through BK Publishers, “The Referral of a Lifetime” was translated into nine additional languages and sold well over 150,000 copies. Templeton’s book even reached BK’s all-time top 25 best seller list. It continues to reach out, inspire, and ensure an increase in referrals for business owners across the nation.
A Brief Summary
“The Referral of a Lifetime” analyzes the importance of the relationship built between the business and the client or customer. This relationship is one of the main factors when building a referral market in all aspects of a business. While creating new relationships with prospects is essential to growing your business, it’s also vital to remember existing clients.
Fostering and maintaining these relationships is crucial for a business, but getting the ball moving is the challenge. Luckily, Templeton dives straight into this process with an easy-to-follow explanation about how to set up a referral program that businesses of all sizes can benefit from.
Through Templeton’s guidance, generating referrals has never been easier. His refreshing approach to referral marketing will give readers new perspectives on ways to help increase referrals and sales.
Reading “The Referral of a Lifetime” will help you begin your referral campaign and give you the means to keep it up once you’ve started. You can learn more about Templeton’s bestselling book by visiting TheReferralBook.com. You can also learn more about Templeton’s story on his episode of “Winning Teams!”