When was the last time someone referred a product or service to you? Last week? Today at lunch? Chances are, you recently made a purchase based on the opinion of a family member or friend. Whether their suggestion was for a new movie, a salon service, or a great mechanic, when it comes to getting […]
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As The Newsletter Pros, we always begin our consultations with a comprehensive look at your current marketing strategy. All too often we hear prospects say, “Well, sure, I’m staying in touch with my clients each month. I send out an e-newsletter!” But are you really seeing results from that ezine you’re sending out via email […]
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Teeco Solutions, out of St. Louis, Missouri, sells one major product: tent washing machines, which are sold to party and tent rental companies across the U.S. Not built for the purpose of washing the average camping tent, Teeco’s smallest tent washing machine can wash up to 900 square feet of tent at a time, while […]
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When I first started The Newsletter Pro in 2011, the company was actually called Solution Marketers. We sold three products: The first product was a direct mail campaign to restaurants; the second was a direct mail campaign for dentists; and the third product was newsletters. About 18 months into Solution Marketers, I realized I needed to […]
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“Start, fail fast, and move on. Keep learning. You have to be willing to take risks and fail if you want to succeed.” —Shaun Buck to aspiring entrepreneurs. With The Newsletter Pro’s 5-year anniversary fresh on our minds, I sat down with our company’s CEO, Shaun Buck, to reflect on what he’s learned from standing at […]
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I once took a survey sent out by a company whose products I buy on a semi-regular basis. You’re probably familiar with these kinds of surveys. Sometimes they pop up on the company’s website, sometimes they show up in your inbox. In this instance, the survey was from Lego. If you know me, this comes […]
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Well, you’ve done it. You’ve made the decision to start mailing a newsletter. You listened time and again as professionals in your field sang the praises of direct mail, explaining how their custom newsletter increased their retention and helped them stay top of mind, and you finally jumped on board. Congratulations! Now what? How will […]
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Can you handle the truth? You can throw all the money you want at your marketing campaign. You can spend tens of thousands of dollars on branding, landing pages, funnels, Facebook, sales letters, and postcards. But still, the best new customers are referred clients. According to a study conducted by the New York Times, 65% of companies’ […]
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In August 2021, 4.3 million Americans quit their jobs in what would come to be known as The Great Resignation. This severely impacted many employers who were already struggling to attract quality candidates in the midst of a labor shortage. To them, the message was clear: The labor market has fundamentally changed, and it’s time […]
Take a second to look around you. Squint to look beyond your desk, your coffee mug, or the diplomas on your wall. What do you see? What don’t you see? What forces are at work just past your line of sight? Rules Make The World Go Round — And Business Rules Make You Money. You can’t […]
We offer a lot of advice to small-business owners and entrepreneurs on this blog. Our posts often feature a no-nonsense approach and tactics we have cultivated into success. Our CEO, Shaun Buck, has lived through every experience we outline. He’s candid about his life as a teen dad and the failed business attempts of his […]
Great email campaigns have become a norm for successful small businesses. However, pairing your email strategy with print marketing (or even better, newsletter marketing) will allow you to convert prospects. You’ll even retain loyal customers in a more powerful way. A big part of why print and email work together so beautifully because your customers […]
Who doesn’t love to feel “wowed” when buying something from your favorite establishment? It’s a great feeling when the business you’re buying from makes every part of the experience a pleasure with great customer service. The only downside is that, as customers, we don’t see excellence very often. So when we do, it means that […]
The definition of success varies depending on whom you ask. Bill Gates believes that success is about making an impact on society, while Mark Cuban and Richard Branson say success is correlated with their happiness. Regardless of how they define success, many rich and powerful people believe we control the success of our businesses. While […]
Everyone gets overwhelmed at some point in their life. It could be a daunting task load for work or school, household chores piling up, or events that affect your personal life. The fact is that we have all felt the pounding pressure of being overwhelmed. One of the richest men in the world, Elon Musk, […]
Today, more consumers are looking for brands that genuinely care about their local economies and want to authentically provide incentives for consumers. (“Genuinely” and “authentically” are keywords here. You have to truly mean what you do.) Many companies promise to “go green,” but these days, a simple recycling program just won’t cut it. You must […]
Generating leads is one of the most vital aspects of growing your business, and the momentum needed to consistently grow is dependent on a steady supply of leads. Simply having the best product does not put you ahead of the game if you fail to generate meaningful leads. As technology advances and more competitors come […]
Fall has a definite aesthetic appeal to it — maybe more so than other seasons! Vibrant red, yellow, and orange leaves cover the trees, and pumpkin spice lattes show up on coffee shop menus again. Plus, football is back on TV, and sweaters and jackets emerge from the back of the closet. Along with all […]
I have a client and friend who owns a company he built from the ground up and now makes $40 million per year. He’s a very good marketer. In fact, the sales and marketing teams at this company are massive — they alone account for 70 of his employees! The Wisdom of ‘Old-School’ Marketing I […]
According to a 2013 Salesforce white paper, a mind-blowing 79% of marketing leads are never converted to clients. That means on average, small businesses are only making 21% of the sales they could be. If your average client is worth $500, then for every 100 leads, you’re leaving $39,500 on the table. Are you cringing […]
Entrepreneurs have a habit of biting off more than they can chew. I’m guilty of it, and I’m sure you’ve experienced it, too. The truth is that as much as we want to do everything, we can’t. There are things we simply aren’t good at. This is where strategic hiring comes in. Hiring So You […]
Hey folks, it’s Newsletter Pro CEO Shaun Buck here. 2021 is my company’s 10-year anniversary. I’d be lying if I told you I knew how things were going to turn out when I created my business plan. I knew Newsletter Pro was a good idea. I knew it would do well as a business and […]
When COVID-19 rapidly changed everything overnight, business owners worked around the clock to ensure their businesses didn’t falter. Lay-offs, Payment Protection Program loans, remote work, and — perhaps most importantly — a change to their message became vital to industries across the globe. It’s now 18 months later. If you’re still using the same marketing […]
