When was the last time someone referred a product or service to you? Last week? Today at lunch? Chances are, you recently made a purchase based on the opinion of a family member or friend. Whether their suggestion was for a new movie, a salon service, or a great mechanic, when it comes to getting […]
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As The Newsletter Pros, we always begin our consultations with a comprehensive look at your current marketing strategy. All too often we hear prospects say, “Well, sure, I’m staying in touch with my clients each month. I send out an e-newsletter!” But are you really seeing results from that ezine you’re sending out via email […]
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Teeco Solutions, out of St. Louis, Missouri, sells one major product: tent washing machines, which are sold to party and tent rental companies across the U.S. Not built for the purpose of washing the average camping tent, Teeco’s smallest tent washing machine can wash up to 900 square feet of tent at a time, while […]
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When I first started The Newsletter Pro in 2011, the company was actually called Solution Marketers. We sold three products: The first product was a direct mail campaign to restaurants; the second was a direct mail campaign for dentists; and the third product was newsletters. About 18 months into Solution Marketers, I realized I needed to […]
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“Start, fail fast, and move on. Keep learning. You have to be willing to take risks and fail if you want to succeed.” —Shaun Buck to aspiring entrepreneurs. With The Newsletter Pro’s 5-year anniversary fresh on our minds, I sat down with our company’s CEO, Shaun Buck, to reflect on what he’s learned from standing at […]
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I once took a survey sent out by a company whose products I buy on a semi-regular basis. You’re probably familiar with these kinds of surveys. Sometimes they pop up on the company’s website, sometimes they show up in your inbox. In this instance, the survey was from Lego. If you know me, this comes […]
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Well, you’ve done it. You’ve made the decision to start mailing a newsletter. You listened time and again as professionals in your field sang the praises of direct mail, explaining how their custom newsletter increased their retention and helped them stay top of mind, and you finally jumped on board. Congratulations! Now what? How will […]
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Can you handle the truth? You can throw all the money you want at your marketing campaign. You can spend tens of thousands of dollars on branding, landing pages, funnels, Facebook, sales letters, and postcards. But still, the best new customers are referred clients. According to a study conducted by the New York Times, 65% of companies’ […]
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2021 is off to a wild start! The news cycle for the last few weeks has been pure chaos. But you can buck the trend in your business and get your marketing initiatives for 2021 rolling in the right direction. Just answer this question: Are you ready to learn from 2020’s successes and failures? If […]
Here’s an experience all entrepreneurs are familiar with: Your company faces a fork in the road, and you’re the only one who can make the call. I’m not talking about the problems that happen when you haven’t delegated properly. I mean the do-or-die, make-it-or-break-it, high-pressure decision-making that only comes your way when you’re the boss. […]
There’s an old saying: “Plan for the worst, but expect the best.” As a kid, I remember hearing my dad say it. Though I didn’t fully understand what he meant, it stuck with me. Today, I use this saying as part of my personal and professional modus operandi. When the crap hits the fan, it […]
In March 2020, I issued a warning to my readers. (And, no, I sadly could not see the future plummeting toward us.) I warned that political advertising spending would drive up the cost of digital marketing. Experts projected $6.7 billion would be spent on political advertising during the 2019–2020 election cycle. I warned business owners […]
Tyler Merrick knows entrepreneurship. He grew up around a small pet food business, Merrick Pet Care, which was established by his father, Garth Merrick, in their home. Eventually, he joined the family business. Then, in 2008, with everything he had learned from his family and an intention to do good, he started his own business: […]
When Karli McNamee was a little girl, her family lived in a trailer park. They didn’t have much and struggled to make ends meet every month. Still, looking back, Karli says it took her years to realize they were poor. “Sometimes my parents would come and tell us, ‘Hey kids, today we’re going to learn […]
Many years ago, I saw a musical titled “How to Succeed in Business Without Really Trying.” Ralph Macchio was the lead performer, and the musical tells the story of how Macchio’s character goes from the mailroom to the boardroom by not really accomplishing anything in his career other than kissing up to the right people. […]
At Newsletter Pro, we know the impact of giving back, especially when it comes to children in need. That’s why every year, we collect donations for foster kids in our Idaho communities with our annual Fostering Christmas event. This is just one of the many reasons we appreciate Yoobi. Yoobi was founded in June 2014 […]
Mark Twain once said, “There is no such thing as an original idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope.” Many of the ideas people have today have been worked through so many times that they’ve become cliche. For novelists, movie producers, […]
It’s increasingly important to actively find ways to make a positive, healthy impact on our world. Hundreds of businesses and people dedicate time, effort, and money to giving back and making the world a better place. Their stories inspire us to reach out and join this important work. Of the many stories of organizations giving […]
We’ve all been there: A longtime client goes dark, then they ghost you entirely, and you aren’t really sure why. You had a relationship with them, so what gives? They go dark because they don’t want to break the bad news to you. They don’t want to tell you that they no longer need your […]
There’s a reason every fast-food receipt includes a customer survey at the bottom and every online chat with customer service ends with a “How Did We Do?” pop-up. It’s simple: Feedback from customers is invaluable for business. According to Forbes, there are three big reasons to solicit client feedback. First, it tells your company what […]
Back in 2009, Tim Cook stepped up to fill in for Steve Jobs at Apple during what everyone assumed would be a single medical leave of absence. The temporary stint turned into a permanent position starting in 2011, and now, almost 10 years later, Cook is thriving as the tech company’s CEO while carving out […]
Have you ever interacted with a business and known it is different? Take Vistaprint, for example. If you’ve shopped there before, you know it’s a step above. It’s beautifully simple to customize products, and the company offers free return shipping if you’re not happy with your item. Costco is another good example. Its employees are […]
We’ve probably all been through the job-hiring process. Securing a job can come with all sorts of obstacles for even the most qualified applicants. But for job seekers who have disabilities, were incarcerated, or are otherwise marginalized, these can be insurmountable obstacles. Many of the people who fit one of those descriptions want to work. […]
