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customer list

How To Leverage Your Customer List

If you’re like most other small businesses, your most valuable asset is your customer list. It tells you who your customers are, who hasn’t bought yet, how much they spend when they do buy, how often they buy, and much more. It really is the lifeline of your business. Many people have asked me what […]

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drives you

Stimulate Your Success With Passion

Anyone who’s heard my backstory knows I’ve always had a passion for entrepreneurship. I started selling pagers in high school and later ran a dry-cleaning business that led me to newsletters. I thrived being my own boss, running my own company, and managing my career — until I didn’t. Passion Is Key Early in my […]

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A Method To The Madness

A trip down the cleaning aisle of the grocery store 30 years ago was like strolling through a chemical plant. You’d be hard-pressed to find a cleaner that wouldn’t harm your kids, pets, or the planet. But today we see plenty of cardboard cartons and shiny green bottles with “sustainable,” “green,” and “eco-friendly” labels. How […]

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lifestyle

Do You Really Want a Lifestyle Business?

Last year, I got into a discussion at my Scale-Up Business Bootcamp about lifestyle businesses versus growth-focused businesses. Of course, there are some who set out specifically to have a lifestyle business. But in my experience, some entrepreneurs suddenly shift from “Let’s grow a company” to “I want a lifestyle business.” When this happens, they […]

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7.21

The Power of Business Partnerships

One growth strategy implemented in the earliest days of The Newsletter Pro still continues over 9 years later: strategic partnerships. Strategic partnerships have always been an important part of how we operate and how we’ve grown as a company.  Too often, small-business owners and entrepreneurs overlook the value of partnerships. They want to go it […]

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