When was the last time someone referred a product or service to you? Last week? Today at lunch? Chances are, you recently made a purchase based on the opinion of a family member or friend. Whether their suggestion was for a new movie, a salon service, or a great mechanic, when it comes to getting […]
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As The Newsletter Pros, we always begin our consultations with a comprehensive look at your current marketing strategy. All too often we hear prospects say, “Well, sure, I’m staying in touch with my clients each month. I send out an e-newsletter!” But are you really seeing results from that ezine you’re sending out via email […]
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Teeco Solutions, out of St. Louis, Missouri, sells one major product: tent washing machines, which are sold to party and tent rental companies across the U.S. Not built for the purpose of washing the average camping tent, Teeco’s smallest tent washing machine can wash up to 900 square feet of tent at a time, while […]
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When I first started The Newsletter Pro in 2011, the company was actually called Solution Marketers. We sold three products: The first product was a direct mail campaign to restaurants; the second was a direct mail campaign for dentists; and the third product was newsletters. About 18 months into Solution Marketers, I realized I needed to […]
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“Start, fail fast, and move on. Keep learning. You have to be willing to take risks and fail if you want to succeed.” —Shaun Buck to aspiring entrepreneurs. With The Newsletter Pro’s 5-year anniversary fresh on our minds, I sat down with our company’s CEO, Shaun Buck, to reflect on what he’s learned from standing at […]
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I once took a survey sent out by a company whose products I buy on a semi-regular basis. You’re probably familiar with these kinds of surveys. Sometimes they pop up on the company’s website, sometimes they show up in your inbox. In this instance, the survey was from Lego. If you know me, this comes […]
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Well, you’ve done it. You’ve made the decision to start mailing a newsletter. You listened time and again as professionals in your field sang the praises of direct mail, explaining how their custom newsletter increased their retention and helped them stay top of mind, and you finally jumped on board. Congratulations! Now what? How will […]
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Can you handle the truth? You can throw all the money you want at your marketing campaign. You can spend tens of thousands of dollars on branding, landing pages, funnels, Facebook, sales letters, and postcards. But still, the best new customers are referred clients. According to a study conducted by the New York Times, 65% of companies’ […]
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What do Twitter, Spotify, and Whirlpool all have in common? They all use Google Workspace (formerly G Suite) to help run their business. Google Workspace is the collective name given to Google’s group of intelligent apps. These include Gmail, Google Docs, Google Sheets, Google Calendars, and more. Many of you are probably familiar with at […]
We’re well into 2021, and many small and medium-sized businesses continue to navigate the pandemic. We’ve all had to make some major changes along the way. Now, some are focused on getting ramped back up to pre-pandemic operations. Others are feeling the ripple effects of a still disrupted global supply chain and innovating new products […]
Have you ever played the video game Civilization? It’s one of Elon Musk’s favorites. The goal is to build an empire and take over the world. One area that players have to focus on is the happiness of their citizens. If there aren’t enough entertainment venues, like sporting events and clubs, the masses get restless […]
What if you had better control over the outcomes of the decisions you make? That would change anyone’s life, but it’s especially invaluable for entrepreneurs. That’s the premise behind Nobel Prize winner and behavioral economist Daniel Kahneman’s “Thinking, Fast and Slow.” First published in 2011, “Thinking, Fast and Slow” takes readers on a 499-page journey […]
Do you remember the cries from search engine optimization (SEO) workers everywhere about Google’s search engine changes in January 2020? Basically, they were upset because Google made the ads appear more like organic search results. In a prior update, Google got rid of the ads on the right side of the page and increased the […]
The basic human need for food will never go away. People have to eat no matter how tough life gets. Yet, the restaurant industry was one of the hardest hit when the COVID-19 pandemic began. When consumers need to tighten their purse strings, frivolous spending on eating out is one of the first things to […]
Businesses have dozens of ways to market to new customers, but what actually works? Likely, all the marketing strategies you can think of will work for some businesses, but I’ll share which strategies are really working right now. (If you’re looking for nitty-gritty tactics, this article might help you.) Balance The Message And The Media […]
What does it take to “win” at business? According to acclaimed author Simon Sinek, if you have to ask that question, then you’re not playing the right game. To paraphrase a common idiom, there are no winners or losers in business — only players. That’s the concept behind Sinek’s 2019 book The Infinite Game, the […]
I was driving my 3 little boys to school today, and Jeremiah, my 11-year-old, asked me, “Dad, would you rather be sad 100% of the time or be scared 100% of the time?” I told him I’d rather be sad because sad people can pretend to be happy part of the time. Fear paralyzes you, […]
I’ve seen this way too many times: While chatting with a friend about social media, they complained about the lack of engagement their content is getting. They went on and on about how they’re posting often, but everything is “pay to play” or the system is rigged, etc. There is some truth to this. The […]
When it comes to magic, no one is more of an expert than Cinderella’s fairy godmother. Except, perhaps, the brilliant minds that run the multibillion-dollar Walt Disney Company. Disney is a global force in the entertainment industry. It has made game-changing business moves with seemingly magical payoffs, including the purchases of Marvel Studios, Lucasfilm, and […]
How much do you think the average American wedding costs? According to TheKnot.com, data from 27,000 recently married couples reveals that the whole wedding package — which includes the ring, bridesmaid and groomsman attire, catering, and much more — comes out to a whopping $33,900. Considering that hefty price tag, it’s no wonder weddings have […]
We are in the middle of a hiring Catch-22. A dip in unemployment is a scary prospect, but it also means more qualified employees are now available than before. Additionally, the COVID-19 pandemic forced more opportunities for remote work, which opens your employee pool to almost anyone. Yet, hiring is anything but easy these days. […]
A Procrastination Phrase That Afflicts Us All: ‘I’ll Do It Later.’ They say “to err is human.” Imperfection and mistakes touch everyone in some way. However, it’s just as accurate to say “to procrastinate is human.” The phrase “I’ll do it later” affects us and our responsibilities all too often. It seems to be in […]
Less than 2 years ago, I was in a villa on a beach in Cancun. After a week there, I went back to Idaho for a week, then headed back to Cancun for another week off before school started for the kids. Looking back, it’s crazy how much change I’ve experienced since 2019. I feel […]
