When was the last time someone referred a product or service to you? Last week? Today at lunch? Chances are, you recently made a purchase based on the opinion of a family member or friend. Whether their suggestion was for a new movie, a salon service, or a great mechanic, when it comes to getting […]
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As The Newsletter Pros, we always begin our consultations with a comprehensive look at your current marketing strategy. All too often we hear prospects say, “Well, sure, I’m staying in touch with my clients each month. I send out an e-newsletter!” But are you really seeing results from that ezine you’re sending out via email […]
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Teeco Solutions, out of St. Louis, Missouri, sells one major product: tent washing machines, which are sold to party and tent rental companies across the U.S. Not built for the purpose of washing the average camping tent, Teeco’s smallest tent washing machine can wash up to 900 square feet of tent at a time, while […]
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When I first started The Newsletter Pro in 2011, the company was actually called Solution Marketers. We sold three products: The first product was a direct mail campaign to restaurants; the second was a direct mail campaign for dentists; and the third product was newsletters. About 18 months into Solution Marketers, I realized I needed to […]
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“Start, fail fast, and move on. Keep learning. You have to be willing to take risks and fail if you want to succeed.” —Shaun Buck to aspiring entrepreneurs. With The Newsletter Pro’s 5-year anniversary fresh on our minds, I sat down with our company’s CEO, Shaun Buck, to reflect on what he’s learned from standing at […]
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I once took a survey sent out by a company whose products I buy on a semi-regular basis. You’re probably familiar with these kinds of surveys. Sometimes they pop up on the company’s website, sometimes they show up in your inbox. In this instance, the survey was from Lego. If you know me, this comes […]
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Well, you’ve done it. You’ve made the decision to start mailing a newsletter. You listened time and again as professionals in your field sang the praises of direct mail, explaining how their custom newsletter increased their retention and helped them stay top of mind, and you finally jumped on board. Congratulations! Now what? How will […]
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Can you handle the truth? You can throw all the money you want at your marketing campaign. You can spend tens of thousands of dollars on branding, landing pages, funnels, Facebook, sales letters, and postcards. But still, the best new customers are referred clients. According to a study conducted by the New York Times, 65% of companies’ […]
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Entrepreneurs have a habit of biting off more than they can chew. I’m guilty of it, and I’m sure you’ve experienced it, too. The truth is that as much as we want to do everything, we can’t. There are things we simply aren’t good at. This is where strategic hiring comes in. Hiring So You […]
Hey folks, it’s Newsletter Pro CEO Shaun Buck here. 2021 is my company’s 10-year anniversary. I’d be lying if I told you I knew how things were going to turn out when I created my business plan. I knew Newsletter Pro was a good idea. I knew it would do well as a business and […]
When COVID-19 rapidly changed everything overnight, business owners worked around the clock to ensure their businesses didn’t falter. Lay-offs, Payment Protection Program loans, remote work, and — perhaps most importantly — a change to their message became vital to industries across the globe. It’s now 18 months later. If you’re still using the same marketing […]
The last few years, there has been a push toward online marketing. Whole companies were created to exclusively sell their products via Facebook or Instagram. I sell a ton on these platforms as well, but there is one big difference. And I have one major word of warning for anyone selling on Facebook or Instagram: […]
At the end of June, Forbes came out with a bold prediction for an “extraordinary” third quarter in the stock market. But how’s the outlook for your business? If the excitement and drive you felt at the beginning of 2021 has started to fade, we’re here to help. Here are 5 sales and marketing “Scooby […]
When I was young, my classmates made fun of me for being seemingly less intelligent than them. I grew to have a reputation as the class clown, the troublemaker, and the bad boy. I embraced that last one a little bit. After all, who didn’t want to be James Dean? But I digress. The point […]
How does a company find success? How do the most well-known brands differentiate themselves and achieve what few others are seemingly capable of? In “Good to Great: Why Some Companies Make The Leap … And Others Don’t,” author Jim Collins answers these questions and more. Collins builds on the idea that practically any company can […]
I’m the type of guy who always wants to be prepared. I’d say Boy Scouts taught me that, but I don’t think one summer as a Scout counts. Instead of hoping others have everything under control, I prefer to make sure I do everything within my power to win, regardless of the circumstances. That’s why […]
What do Twitter, Spotify, and Whirlpool all have in common? They all use Google Workspace (formerly G Suite) to help run their business. Google Workspace is the collective name given to Google’s group of intelligent apps. These include Gmail, Google Docs, Google Sheets, Google Calendars, and more. Many of you are probably familiar with at […]
We’re well into 2021, and many small and medium-sized businesses continue to navigate the pandemic. We’ve all had to make some major changes along the way. Now, some are focused on getting ramped back up to pre-pandemic operations. Others are feeling the ripple effects of a still disrupted global supply chain and innovating new products […]
Have you ever played the video game Civilization? It’s one of Elon Musk’s favorites. The goal is to build an empire and take over the world. One area that players have to focus on is the happiness of their citizens. If there aren’t enough entertainment venues, like sporting events and clubs, the masses get restless […]
What if you had better control over the outcomes of the decisions you make? That would change anyone’s life, but it’s especially invaluable for entrepreneurs. That’s the premise behind Nobel Prize winner and behavioral economist Daniel Kahneman’s “Thinking, Fast and Slow.” First published in 2011, “Thinking, Fast and Slow” takes readers on a 499-page journey […]
Do you remember the cries from search engine optimization (SEO) workers everywhere about Google’s search engine changes in January 2020? Basically, they were upset because Google made the ads appear more like organic search results. In a prior update, Google got rid of the ads on the right side of the page and increased the […]
The basic human need for food will never go away. People have to eat no matter how tough life gets. Yet, the restaurant industry was one of the hardest hit when the COVID-19 pandemic began. When consumers need to tighten their purse strings, frivolous spending on eating out is one of the first things to […]
Businesses have dozens of ways to market to new customers, but what actually works? Likely, all the marketing strategies you can think of will work for some businesses, but I’ll share which strategies are really working right now. (If you’re looking for nitty-gritty tactics, this article might help you.) Balance The Message And The Media […]
