When was the last time someone referred a product or service to you? Last week? Today at lunch? Chances are, you recently made a purchase based on the opinion of a family member or friend. Whether their suggestion was for a new movie, a salon service, or a great mechanic, when it comes to getting […]
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As The Newsletter Pros, we always begin our consultations with a comprehensive look at your current marketing strategy. All too often we hear prospects say, “Well, sure, I’m staying in touch with my clients each month. I send out an e-newsletter!” But are you really seeing results from that ezine you’re sending out via email […]
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Teeco Solutions, out of St. Louis, Missouri, sells one major product: tent washing machines, which are sold to party and tent rental companies across the U.S. Not built for the purpose of washing the average camping tent, Teeco’s smallest tent washing machine can wash up to 900 square feet of tent at a time, while […]
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When I first started The Newsletter Pro in 2011, the company was actually called Solution Marketers. We sold three products: The first product was a direct mail campaign to restaurants; the second was a direct mail campaign for dentists; and the third product was newsletters. About 18 months into Solution Marketers, I realized I needed to […]
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“Start, fail fast, and move on. Keep learning. You have to be willing to take risks and fail if you want to succeed.” —Shaun Buck to aspiring entrepreneurs. With The Newsletter Pro’s 5-year anniversary fresh on our minds, I sat down with our company’s CEO, Shaun Buck, to reflect on what he’s learned from standing at […]
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I once took a survey sent out by a company whose products I buy on a semi-regular basis. You’re probably familiar with these kinds of surveys. Sometimes they pop up on the company’s website, sometimes they show up in your inbox. In this instance, the survey was from Lego. If you know me, this comes […]
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Well, you’ve done it. You’ve made the decision to start mailing a newsletter. You listened time and again as professionals in your field sang the praises of direct mail, explaining how their custom newsletter increased their retention and helped them stay top of mind, and you finally jumped on board. Congratulations! Now what? How will […]
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Can you handle the truth? You can throw all the money you want at your marketing campaign. You can spend tens of thousands of dollars on branding, landing pages, funnels, Facebook, sales letters, and postcards. But still, the best new customers are referred clients. According to a study conducted by the New York Times, 65% of companies’ […]
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According to David O’Sacks, the original CEO and founder of Paypal, when it came to gaining referrals in the meager beginnings of the company, the best initial strategy they had was to pay their clients for their friends. It all started in the early 2000s, when social media was just starting to take its initial […]
Maybe it’s because I myself was recently married, or because summer is “wedding season” and as it happens, I have plenty of friends tying the knot this year, but when it comes to the subject of referrals, I can’t help but think about all the services and people that go into creating a perfect wedding […]
The great Walt Disney had company culture down to a science, and he once posed the question, “what do customers remember more–products or people?” He determined that the answer was people, and so began the Disney mission to integrate employees into the company with absolute care for their feelings and forethought to the way they […]
According to the Peanuts gang, happiness is a warm puppy, but when it comes to running a business, happiness is a productive office! In fact, a recent study proved that happy employees are more efficient, more successful, and overall harder workers. Why? Because happiness leads to less stress and more job satisfaction, and when your […]
You already know the importance of determining your target market (and if you don’t, don’t worry, we’ve got you covered). You know just what it takes to hit the bulls eye, and you’ve got your metaphorical arrow nocked; but what do you do when you approach your target only to discover that someone else’s […]
Okay, you know why branding is important, and you have a pretty good grasp on how to go about it, but that doesn’t negate the fact that, well, it can be kind of boring…tedious, even. But it doesn’t have to be. In fact, it shouldn’t be. Branding is much less effective when you view it […]
Every business owner knows the importance of branding (at least, you should). And, no, we’re not talking about poking a cow with a hot iron stick. Your brand is the one thing that sets you apart from your competitors; it tells your customers exactly what they can expect from you, your products, and your services. […]
What’s the cost of hiring a new employee? $1,000? $2,000? Recent studies show that even a $8 per hour employee could cost your company over $3,500 in turnover costs–both directly and indirectly. But where does all that cost come from? Well, let’s start with recruiting. The cost of simply finding the right person to hire can […]
Become a Dental Office Marketing Genius! It’s a well-known fact that the number one reason patients leave is indifference. And not their indifference, but yours. They don’t think you’ll notice, they don’t think you know who they are, and they definitely don’t think you care. But that simply isn’t true…right? Here’s the solution; to keep […]
A few weeks ago, our operations manager suggested that we have a business clarity day. My first reaction was, “What in the world is a business clarity day?” She went on to explain that we would gather all the key people in the company, meet outside the office, and, as a group, go over the following information: […]
When I started my very first business I got so wrapped up in the “starting” of the business that I spent nearly zero time figuring out how I was going to actually get customers. Instead I was worried about coming up with the perfect name, pricing models, what was going to happen when I got […]
“Make new friends, but keep the old. One is silver and the other gold.” Did you just sing that in your head? We all learn that lymeric at a young age in effort to invoke lasting friendships, but the message can be applied to your business as well. There’s nothing wrong with acquiring new customers; […]
With the popularity of the internet and email communications, many companies have worried that direct mail is either dead or dying. Fortunately, this is not the case. Approximately 79% of people between the ages of 55 and 64 are responsive to direct mail. But don’t think that direct mail is limited to the baby boomers — […]
It’s not rocket science — you’ll always have a better relationship with people you communicate with frequently. So why do you ignore your prospects except when you want something from them? Here are 5 reasons to employ a custom print newsletter to help you stay in touch with the people your business depends on. 1. […]
Marketing your business today is a whole different ballgame than it was five or ten years ago. With social media sites, blogs, and other shiny new marketing concepts coming out every day – it is an exciting time to be in the marketing business. The problem with all this thrilling new growth is that it […]
