When was the last time someone referred a product or service to you? Last week? Today at lunch? Chances are, you recently made a purchase based on the opinion of a family member or friend. Whether their suggestion was for a new movie, a salon service, or a great mechanic, when it comes to getting […]
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As The Newsletter Pros, we always begin our consultations with a comprehensive look at your current marketing strategy. All too often we hear prospects say, “Well, sure, I’m staying in touch with my clients each month. I send out an e-newsletter!” But are you really seeing results from that ezine you’re sending out via email […]
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Teeco Solutions, out of St. Louis, Missouri, sells one major product: tent washing machines, which are sold to party and tent rental companies across the U.S. Not built for the purpose of washing the average camping tent, Teeco’s smallest tent washing machine can wash up to 900 square feet of tent at a time, while […]
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When I first started The Newsletter Pro in 2011, the company was actually called Solution Marketers. We sold three products: The first product was a direct mail campaign to restaurants; the second was a direct mail campaign for dentists; and the third product was newsletters. About 18 months into Solution Marketers, I realized I needed to […]
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“Start, fail fast, and move on. Keep learning. You have to be willing to take risks and fail if you want to succeed.” —Shaun Buck to aspiring entrepreneurs. With The Newsletter Pro’s 5-year anniversary fresh on our minds, I sat down with our company’s CEO, Shaun Buck, to reflect on what he’s learned from standing at […]
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I once took a survey sent out by a company whose products I buy on a semi-regular basis. You’re probably familiar with these kinds of surveys. Sometimes they pop up on the company’s website, sometimes they show up in your inbox. In this instance, the survey was from Lego. If you know me, this comes […]
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Well, you’ve done it. You’ve made the decision to start mailing a newsletter. You listened time and again as professionals in your field sang the praises of direct mail, explaining how their custom newsletter increased their retention and helped them stay top of mind, and you finally jumped on board. Congratulations! Now what? How will […]
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Can you handle the truth? You can throw all the money you want at your marketing campaign. You can spend tens of thousands of dollars on branding, landing pages, funnels, Facebook, sales letters, and postcards. But still, the best new customers are referred clients. According to a study conducted by the New York Times, 65% of companies’ […]
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Since 2011, Matthew Taylor, founder of Taylor Law Offices, has had an average of one new case every business day. To say he’s been busy is an understatement. Specializing in business law and litigation, the Boise, Idaho, law firm has grown in major ways over the past few years. It’s become a force in the […]
Here’s a secret the big companies don’t want you to know: None of them are perfect at project management. Back in the early days, they all kept track of their campaigns and ideas with messy Excel spreadsheets, dog-eared notebooks, and chart-covered whiteboards just like you. But as they grew, they leveled up. Today, those companies […]
“Moments matter. And what an opportunity we miss when we leave them to chance!” If we knew how to elevate simple moments and make more experiences meaningful, how would that affect the lives of the people around us? In The Power of Moments: Why Certain Experiences Have Extraordinary Impact, highly acclaimed duo Chip Heath and […]
I see a ton of different marketing campaigns as well as hear the results of those campaigns, and I’ve noticed that many people make the same mistakes, causing their campaigns to fail. Here are some of the most common problems I’ve found. Not Having Good, Clean Data For Marketing At Newsletter Pro, we see a […]
Entrepreneurs have vision. We are innovators who push the economy forward with thoughtful solutions to big problems. (This latest crisis just proved that.) But there’s another side to being an entrepreneur, and it isn’t talked about enough. We don’t acknowledge just how hard this job can be. So many people depend on our decisions, success, […]
Hey folks, it’s Newsletter Pro CEO Shaun Buck here. We’re only a few weeks into 2021, but it’s already proving to be just as crazy as 2020. COVID-19 is still hanging around and messing up the economy. (Hopefully that will change soon.) Almost every entrepreneur I know is worried about their company’s growth, sales, and […]
2020 was a year of opportunity. Yes, there was also plenty of challenge and heartbreak, but the opportunity was undeniable. This year, new opportunities are presenting themselves and you can take advantage of them — if you’re paying attention. You can gain more market share, grab attention, and make a name for yourself and your […]
Chick-fil-A gets a lot of things right. If you’ve everbeen to a Chick-fil-A restaurant, you know it’s different from other fast-food chains the second you walk through the doors. The restaurants are clean, the service is fast, and the food is some of the best you can get for your money and time. How Chick-fil-A […]
It’s disheartening to think that there is no such thing as an original idea. Originality feels hard to come by and even harder to achieve. But don’t be deterred or let the obstacles that lay before you stop you from chasing your original ideas. In Originals: How Non-Conformists Move The World, best-selling author and noted […]
You’d think a fitness clothing brand would profit more when folks are actually going to the gym. But when COVID-19 swept the world, Gymshark, a United Kingdom-based brand, was on the social media front lines, encouraging its followers to stay safe by staying home.On March 27, Gymshark changed its various social media handles to “Homeshark.” […]
2021 is off to a wild start! The news cycle for the last few weeks has been pure chaos. But you can buck the trend in your business and get your marketing initiatives for 2021 rolling in the right direction. Just answer this question: Are you ready to learn from 2020’s successes and failures? If […]
Here’s an experience all entrepreneurs are familiar with: Your company faces a fork in the road, and you’re the only one who can make the call. I’m not talking about the problems that happen when you haven’t delegated properly. I mean the do-or-die, make-it-or-break-it, high-pressure decision-making that only comes your way when you’re the boss. […]
There’s an old saying: “Plan for the worst, but expect the best.” As a kid, I remember hearing my dad say it. Though I didn’t fully understand what he meant, it stuck with me. Today, I use this saying as part of my personal and professional modus operandi. When the crap hits the fan, it […]
In March 2020, I issued a warning to my readers. (And, no, I sadly could not see the future plummeting toward us.) I warned that political advertising spending would drive up the cost of digital marketing. Experts projected $6.7 billion would be spent on political advertising during the 2019–2020 election cycle. I warned business owners […]
Tyler Merrick knows entrepreneurship. He grew up around a small pet food business, Merrick Pet Care, which was established by his father, Garth Merrick, in their home. Eventually, he joined the family business. Then, in 2008, with everything he had learned from his family and an intention to do good, he started his own business: […]
