When was the last time someone referred a product or service to you? Last week? Today at lunch? Chances are, you recently made a purchase based on the opinion of a family member or friend. Whether their suggestion was for a new movie, a salon service, or a great mechanic, when it comes to getting […]
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As The Newsletter Pros, we always begin our consultations with a comprehensive look at your current marketing strategy. All too often we hear prospects say, “Well, sure, I’m staying in touch with my clients each month. I send out an e-newsletter!” But are you really seeing results from that ezine you’re sending out via email […]
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Teeco Solutions, out of St. Louis, Missouri, sells one major product: tent washing machines, which are sold to party and tent rental companies across the U.S. Not built for the purpose of washing the average camping tent, Teeco’s smallest tent washing machine can wash up to 900 square feet of tent at a time, while […]
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When I first started The Newsletter Pro in 2011, the company was actually called Solution Marketers. We sold three products: The first product was a direct mail campaign to restaurants; the second was a direct mail campaign for dentists; and the third product was newsletters. About 18 months into Solution Marketers, I realized I needed to […]
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“Start, fail fast, and move on. Keep learning. You have to be willing to take risks and fail if you want to succeed.” —Shaun Buck to aspiring entrepreneurs. With The Newsletter Pro’s 5-year anniversary fresh on our minds, I sat down with our company’s CEO, Shaun Buck, to reflect on what he’s learned from standing at […]
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I once took a survey sent out by a company whose products I buy on a semi-regular basis. You’re probably familiar with these kinds of surveys. Sometimes they pop up on the company’s website, sometimes they show up in your inbox. In this instance, the survey was from Lego. If you know me, this comes […]
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Well, you’ve done it. You’ve made the decision to start mailing a newsletter. You listened time and again as professionals in your field sang the praises of direct mail, explaining how their custom newsletter increased their retention and helped them stay top of mind, and you finally jumped on board. Congratulations! Now what? How will […]
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Can you handle the truth? You can throw all the money you want at your marketing campaign. You can spend tens of thousands of dollars on branding, landing pages, funnels, Facebook, sales letters, and postcards. But still, the best new customers are referred clients. According to a study conducted by the New York Times, 65% of companies’ […]
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A trip down the cleaning aisle of the grocery store 30 years ago was like strolling through a chemical plant. You’d be hard-pressed to find a cleaner that wouldn’t harm your kids, pets, or the planet. But today we see plenty of cardboard cartons and shiny green bottles with “sustainable,” “green,” and “eco-friendly” labels. How […]
Last year, I got into a discussion at my Scale-Up Business Bootcamp about lifestyle businesses versus growth-focused businesses. Of course, there are some who set out specifically to have a lifestyle business. But in my experience, some entrepreneurs suddenly shift from “Let’s grow a company” to “I want a lifestyle business.” When this happens, they […]
A few years ago, pre-pandemic (time has gotten weird!), I attended 24 or more conferences per year. That was way too much. But it gave me a good sense of current marketing trends. For the past year or so, there’s been talk about a hot new tool that is disrupting online marketing. Want to take […]
One growth strategy implemented in the earliest days of The Newsletter Pro still continues over 9 years later: strategic partnerships. Strategic partnerships have always been an important part of how we operate and how we’ve grown as a company. Too often, small-business owners and entrepreneurs overlook the value of partnerships. They want to go it […]
Once upon a time, the political views of business owners and private companies were just that — private. But according to Vox, the decadeslong trend of remaining politically neutral has seen a major reversal since 2016. Some companies, like the environmentalist outdoor gear brand Patagonia, have always aired their views. But in the last four […]
Are you part of any professional associations? If not, why? There are groups for just about every industry in the world. Every day, local, regional, and national associations come together with a common professional interest. Every group you are in has the potential to bring something to your table. Joining an association can transform the […]
Who would you be more likely to go the extra mile for — a friend or an acquaintance? The answer is obvious, and it hints at a truth that could revolutionize your business: Strong relationships are the key to success. Why Relationships = Money If your business depends in any way on referrals, then you […]
Have you taken a vacation from your business recently and trusted your processes to keep things afloat? Some of you may be asking yourself, “A vacation? During COVID-19?” Aside from travel being impractical during the pandemic, you may be anxious about leaving your business during a crisis. Right now, you might feel like you’re in […]
The saying goes, “If you don’t know your numbers, you don’t know your business,” and they say it because tracking numbers really is an essential part of operating a successful business. Why do you think the sharks on “Shark Tank” are always asking guests for their numbers first? If numbers aren’t really your game and […]
As I was scrolling through Facebook, I saw a post from a wannabe entrepreneur. The post said that renting your home is a smarter financial move than mortgaging it. It went on to say that you should sell your home to their investors. Apparently these investors will sign a lease with you and rent the […]
Clean water. You shower in it, you cook with it, you chug it after a run. On warm summer days, you cool down in it. And more than 3.5 million people are killed annually because they don’t have access to it. That’s the number of lives claimed every year due to a lack of clean […]
When people talk about entrepreneur Chris Mullins, they use words like “energetic” and “amazing.” Shaun Buck calls Chris a “true friend,” and Stephen K. Brooks of Brooks Law Group says that because of Chris, his “intake department is like a Ferrari, a finely tuned machine” that produces incredible results. Business leaders are such big fans […]
Last week, we talked about why growth stalls out and how to adjust ad spending to ramp it up. If you didn’t read that blog first, then I highly recommend you do before jumping into this one. As you’ll learn, increasing your ad spending allows you to adjust and maintain the number of sales you […]
You really can have all the new customers your heart desires. I’m talking about limitless numbers of new customers who can keep your business growing and growing. But as with almost everything in life, there’s a catch. Want to know what it is? The number of customers you get is a direct reflection of the […]
There are only 4 ways to grow your business. Not 100, not 1,000 — just 4. You might be thinking that can’t be right, but I assure you it is. Once you understand these 4 ways, you will have clarity about what you need to do to expand your business. Some people will argue that […]
