E-commerce Tips: Don’t Reuse Manufacturer Descriptions

by | Jun 15, 2023

For over a decade, Newsletter Pro has been providing customers with high-quality newsletters and direct mail products. Through their 500+ clients, they have helped many businesses reach their full potential with effective marketing strategies. Newsletter Pro offers services such as targeted free-standing inserts, postcard campaigns, celebration cards, and the Referral Builder program. They strive to build strong relationships between prospects and customers by utilizing these tools.

However, while Newsletter Pro provides a great service for businesses, there are certain things that should be avoided when it comes to creating content for newsletters and other materials. In the following sections, we will discuss why it is important to create unique content instead of reusing manufacturer descriptions. We will also look at solutions for businesses who may not have the capability to write their own content.

Reasons Why You Should Not Reuse Manufacturer Descriptions

When it comes to selling products online, the descriptions of those products are just as important as the product itself. Many companies make the mistake of simply copying and pasting manufacturer descriptions onto their websites, but this can actually be detrimental to your business. Here are a few reasons why you should not reuse manufacturer descriptions.

Search Engines Penalize Duplicate Content

One of the biggest reasons why you should not reuse manufacturer descriptions is because search engines penalize duplicate content. When search engine algorithms detect that two websites have the exact same content, they will often rank one lower than the other. This means that if someone searches for a product that you are selling, they may find another website with a similar description before they find yours. This can lead to lost sales and potential customers being driven away from your website.

Potential Plagiarism Issues

Another reason why you should not reuse manufacturer descriptions is because it can lead to potential plagiarism issues. If you use a description that was written by someone else without giving them proper credit or permission, then you could be liable for copyright infringement. This could result in fines or even legal action against your company, so it’s best to avoid this risk altogether by writing your own unique descriptions for each product.

Showcase Your Personality and Style

Finally, when you write your own product descriptions, you can showcase your personality and style in a way that manufacturer descriptions cannot. Writing your own unique description allows you to highlight features of the product in a way that resonates with potential customers and gives them an idea of what kind of company you are. This helps build trust and loyalty between customers and your brand, which can lead to more sales in the long run.

Search Engines Penalize Duplicate ContentLost sales/potential customers driven away from website
Potential Plagiarism IssuesFines or legal action against company
Showcase Your Personality and StyleBuild trust and loyalty between customers and brand

What if Writing Isn’t Your Thing?

For those who don’t feel confident in their writing abilities, there are still ways to implement effective product descriptions into your marketing strategy. The first option is to hire an SEO expert or content writer. An SEO expert will be able to craft product descriptions that are both informative and optimized for search engine optimization (SEO). Content writers can also create compelling descriptions that will help you stand out from the competition. Both of these professionals can offer a fresh perspective and help you develop a unique voice for your brand.

Quality Photos and Videos of Merchandise in Action

In addition to written descriptions, using quality photos and videos of merchandise in action can be an effective way to showcase your products. Visuals are often more engaging than words alone and can help customers get a better understanding of how the product works. For example, if you’re selling clothing items, you could take pictures of models wearing the garments or create a video showing how the fabric moves as they walk or move around. This type of visual content can be extremely helpful when it comes to providing customers with an accurate representation of your products.

Whatever You Do, Don't Stop Marketing!

Finally, consider partnering with influencers or other businesses in your industry who have already established a presence online. Influencers can provide valuable insight into what types of product descriptions work best for their followers, while businesses can provide valuable feedback on what kind of content resonates with their target audience. Partnering with these types of individuals and organizations can help you create more engaging product descriptions that will appeal to potential customers.

Quality visuals and partnering with influencers can help create engaging product descriptions for those who don’t feel confident in their writing abilities.x


Creating unique and engaging content for your product descriptions is essential to the success of your business. Not only does it help you stand out from competitors, but it also helps to avoid potential search engine penalties and plagiarism issues. However, if writing isn’t your thing, there are plenty of options available to help you create quality content. SEO experts and content writers can provide professional assistance with crafting product descriptions that will capture the attention of your target audience. Additionally, quality photos and videos of merchandise in action can be an effective way to draw customers in and showcase what you have to offer.

Newsletter Pro has been providing businesses with powerful marketing solutions for over a decade now. They specialize in direct mail products like targeted free-standing inserts, postcard campaigns, celebration cards, and Referral Builder programs that can help any business reach its full potential. With their help, you can create an effective marketing strategy that strengthens relationships with prospects and customers alike.

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