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Our Process
Since 2011, Newsletter Pro has been captivating readers with unique, custom newsletter service and direct mail products that have helped grow hundreds of businesses and fostered thousands of meaningful connections. Our unique process is what sets us apart! We create engaging content that fosters connections and builds strong relationships. We are masters at our craft and want to help you to engage your audience with expert content. We’ve worked with thousands of businesses to create the perfect newsletter for marketing, here’s how we do it:
1
An Interview With Your Ghostwriter
Content is king and our newsletter service starts with exactly that. The content for your newsletter begins with an interview with your ghostwriter. This is where the magic happens! Each month, your writer will strategize with you to determine what content will be included in that month’s edition. Your writer will come with ideas and prompts to make the process quick and easy. Then your writer will go to work! The result – highly engaging content written in your voice with your demographic in mind.
2
The Design of the Newsletter
After an initial draft of the content, our talented graphic designers will use their fine eye for detail to create a fresh newsletter just for you. A visually appealing design is essential for recipients to want to read the newsletter, and yours will feature your business’s branding and eye-catching graphics to keep readers engaged. But our newsletter service doesn’t stop there…
3
The Editing Process
Our team of editors and project managers are dedicated to putting together a successful newsletter that you are 100% satisfied with. Each newsletter goes through a rigorous editing process. You will receive a draft of the newsletter, which you will look over and let us know if there are any text errors or design edits that you would like to have made. Then the editor and designer will implement those revisions.
4
One Last Look
After going through the editing process, a print proof of the newsletter will be thoroughly checked one more time. The final print proof is reviewed by the editor, designer, and your project manager. This ensures that nothing has been missed.
You are in control of your newsletter! We will never send a newsletter to the printer without getting your complete approval.
5
Hot Off the Press
The final newsletter goes to production! Newsletter Pro has a 7,500-square-foot facility where our production team will print, fold, address, and mail your newsletter within five business days. We also run your mailing list with the USPS database to ensure that as many people receive your newsletter as possible.
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Frequently Asked Questions
How can I track ROI for my newsletter?
There are a variety of ways that we encourage clients to track their newsletter ROI. We recommend keeping track of how many referrals report coming directly from your newsletter or how many clients report mentioning your newsletter to a friend or colleague. Or, if you want to get even more technical, you can track how many users scan the QR codes within your newsletter throughout the month. Your project manager can also give you suggestions on what metrics to track and how based on the goals of your specific business.
Why do I need to have an interview with my writer every month?
Your interview with your writer gives them all of the information that they need to write an amazing cover article for your newsletter. It also helps them to better imitate your voice to give your readers a better, more intimate connection with your content. However, if time constraints pose a burden to you attending your monthly meeting, you can always talk that over with your Project Manager to come to a solution. Sometimes this might come in the form of sending a proxy or shortening your conversation to fit your schedule. We are more than happy to work around your needs to provide you with the best customer experience possible.
How can I get the most out of my FSIs?
Your FSI is the designated place within your newsletter where you can share promotional deals with your audience. That’s why it’s so important to ensure that you are getting the most out of them as possible. We recommend using QR codes within your FSIs to make it easier to track engagement and tailoring your campaigns based on that data to better fit your audience’s preferences.
I am already sending out a print newsletter. Why should I consider adding an email newsletter to my package?
An email newsletter is a great way to supercharge your current print campaign. In fact, combining direct mail with email marketing has been shown to:
- Yield conversion rates of 40%
- Increase website visits by 68%
- Increase response rates by 63%
- Increase leads by 53%
Email newsletters also provide a great way to maintain weekly contact with your audience between print newsletters.
What’s stopping me from doing my own newsletter?
We can’t tell you how many times we have seen business owners attempt to do their own newsletters, blogs, social media posts, and email marketing without the proper systems in place to handle that workload. More often than not, instead of producing engaging, consistent content, these businesses end up with twice as much work and half the quality.
So yes, you could do your newsletter, and maybe you will do a great job. Or maybe you will stress yourself and your team unnecessarily for a product that ends up being less than impressive. If you end up experiencing the latter and are ready to take newsletters off your plate, we would love to help.
How long does it take for my print newsletter to arrive once it’s mailed?
Once your newsletter has been mailed, it takes an average of 10-14 mailing days for it to arrive. (note: this can be delayed significantly during the holiday season) Clients also always have the option to upgrade to first-class postage for an additional cost, which cuts the mailing time to an average of 5-7 days.
What are the responsibilities of my project manager?
Your project manager is your go-to for campaign deliverables, schedules, and deadlines. Your Project Manager will ensure your campaign is running smoothly and on time and will be able to assist you with questions regarding the content, edits, mailing lists, and billing. In addition, your project manager will work in tandem with your writer on interview scheduling and content plans for your campaign.
What are the responsibilities of my writer?
- Your writer is your go-to contact and expert for all of your customized content. Shortly after your first edition interview, your writer will create a content plan for the next three editions, allowing your writer and you to collaborate on strategy.
- Every month, your writer will provide you with prompts for your content, and shortly after receiving those prompts, your writer and you will meet for a short interview to discuss content for the next edition.
- After gathering the content, your writer will create it! They will customize the content to your industry, your voice, and any specific messaging you want to convey.
- It may take a few editions for your writer to become familiar with your needs for customized content, so please share feedback with them! This is vitally important in the early stages of your newsletter.