It’s not rocket science — you’ll always have a better relationship with people you communicate with frequently. So why do you ignore your prospects except when you want something from them? Here are 5 reasons to employ a custom print newsletter to help you stay in touch with the people your business depends on.
#1 Keep In Touch
Print Newsletters help you keep in touch with prospects. Continually putting your company’s name in front of your prospects is the most important way to ensure that you stay in business. Your print newsletter should be thought of as another marketing tool- only, it’s one you know they actually want to see because they signed up for it!
#2 Share Business Updates
A print newsletter is a perfect way to share important updates about your business. Do you have a seasonal product line launching soon? Are you moving your business to another state? One fundamental way to ensure that your most loyal customers and clients are up-to-date is to announce it in a print newsletter.
#3 Provide Valuable Information
Your newsletter can provide valuable information that positions you as an expert in your industry. The best way to provide valuable information in your custom print newsletter is to expand on a topic of interest. This is your opportunity to go into more detail than you would on your blog, and give your readers the nitty-gritty of the subject. Make sure you communicate the benefit of signing up for the newsletter because you want to give people a reason to do so. Another way to increase sign-ups is to offer a product (such as an e-book download) on the topic of your expertise.
#4 Help Your Customers Get To Know You
A print newsletter is another way to help your customers get to know you on a personal level. The more you can get your brand style in front of people, the more often they’ll recognize your work without even seeing your name.
#5 Build Trust and Loyalty
Your monthly newsletter will build a level of trust and loyalty with your Clients. Because your print newsletter is delivered straight to your reader’s mailbox, it emulates a more personal form of communication than any of your other marketing tools. Use this opportunity to build your relationship with your clients and prospects.