Can you send out multiple emails without driving your customers crazy? Yes, and you should! Email campaigns that complement each other and/or target your audience build sales and customer relationships. The possibilities are endless.
If you want to maximize your potential for lead generation on Facebook, there are several best practices that you should follow. Here are some of the most important things to remember if you want to get the most bang for your buck in terms of attracting potential customers.
Consistency is key to executing a successful marketing strategy, closing a sale, or nurturing your current client base. But how often should you get in touch with your audience?
You need to have a strategy to build credibility with your audience. As a content marketing company with over a decade of experience, we’ve seen firsthand how small-business owners become trusted experts in their fields, and it starts with building relationship capital.
Story marketing is an art — not a process, method, or technique. Much like art, it requires creativity, vision, skill, and practice. Sounds like a lot of work, right? Rightfully so, as it is a valuable tool to add to your marketing campaign. Luckily, we’re here to guide you in the right direction.
It’s the season of harvest, but we’re not just talking about fall vegetables. You’ve nurtured your list for long enough. It’s time to close sales! If you’re stuck on how to grow your print newsletter ROI before next year, start with these simple steps.
If your business isn’t bringing enough leads to grow, your marketing may be stuck in the 1990s! Try using this digital marketing strategy today to generate more leads and bring your lead generation into the 21st century.
“Summer slowdown” refers to a lull in sales or productivity for businesses during the summer months. While this may seem like a cause for concern, you can actually use the summer slowdown time to your advantage. Here’s how.
If you own your own business, you’ve probably heard how essential social media is for your brand. Yet, many business owners feel lost when ...
Springtime provides a great opportunity for new growth in many areas, including your business. That’s why we’re encouraging small-business ...
Balance is key to many things in life, and this is no truer than in marketing automation. Do too much, and you risk being too impersonal and overbearing. Do too little, and your employees will be tasked with too many unnecessary tasks. Striking somewhere in the middle is key and necessary.