There are countless entrepreneurs who aspire to found the next Facebook, Uber, or LinkedIn. They have a big idea that they want to share with the world. They just have to get that big idea out there — and people have to respond. So, what differentiates startups that come and go in the blink of an eye from those that generate buzz and end up in Forbes? Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies sets out to define these parameters and share the techniques you can use to support rapid growth.
This page-turner comes from the minds of Reid Hoffman and Chris Yeh. Hoffman is well known for his crucial role in building the leading online businesses PayPal and LinkedIn. Yeh is the co-founder of Wasabi Ventures and has been working with tech startups for over 20 years.
Learn From Established Success With Blitzscaling
The great thing about massively successful businesses, like Apple, Facebook, or Microsoft is that we know their history. We can see how they got from point A to point B and so on. We know where they have failed and where they have triumphed. The lessons are there for anyone who cares to learn them. Blitzscaling shares many of these insights, which have shaped businesses and entire industries. We all know that industry landscapes are continuously shifting, but not everyone knows how to adapt. The authors dive into techniques to keep your business relevant in today’s competitive environment.
To remain relevant, Hoffman and Yeh say, move fast and take the necessary leaps to stay ahead of your competition. Blitzscaling includes case studies to back this up. It shows how established companies like IBM and Nokia have remained relevant and how current startups can achieve that relevance.
Blitzscaling is “what you do when you need to grow really, really quickly,” Hoffman told the Harvard Business Review. “It’s the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale.”
A Different Perspective
So, you have a driven team that’s ready to execute plans. You have the support to take risks and a vision you want to bring to fruition. But you’re not sure how to make it all happen (or happen the way you envision it). If this is the case, it’s worth listening to Hoffman and Yeh’s advice. No, they don’t offer a one-size-fits-all solution that is going to guarantee you massive success. But readers will gain perspective and get useful guidance.
Blitzscaling also helps you take stock of your business and determine which ventures will generate the most value. From there, decide how to scale while negating the risk of failing fast, a common concern for many entrepreneurs.
If you’re looking for a great resource on scaling your business, this book is worth adding to your reading list. The insight from industry leaders alone is worth your time. What if your current business model isn’t suitable for blitzscaling? (Some aren’t.) You might not walk away with something you can apply to your business. However, you’ll likely leave with a new or different perspective you can apply to your way of thinking. That’s something we can all use.