This Valentine’s Day season, show your customers how much you care! After all, if you have longtime clients, it’s important to regularly show your appreciation. You really can’t put a price on loyalty — it’s a gift that keeps on giving all year long. Here are 4 simple ideas for expressing your gratitude to your customers.
#1 Send A Card
There’s nothing quite like receiving a thoughtful card in the mail, especially if you weren’t expecting it. It’s far from a dead industry; Americans purchase about 6.5 billion greeting cards every year to commemorate special occasions. This high volume in sales is proof of a deeper truth: Receiving physical mail will always be something more personal and unique. In fact, according to the American Greeting Card Association, 60% of consumers believe receiving cards and letters in the mail means more than an email. And 65% agree receiving cards and letters in the mail lifts their spirits. So, it’s definitely worthwhile to think about cards you can send out to show your customers your appreciation. To browse our stock of beautiful, professionally designed greeting cards, you can visit our products page here.
#2 Offer A Discount
Who doesn’t love a good discount? One of the best ways to reward loyalty in your customer base is by offering exclusive discounts through an email. This can especially be helpful if you target customers who haven’t purchased from your business in a while. But it’s important to make sure the discount complements their interests and purchase history. It also needs to attract customers while still allowing your business to remain profitable. That’s why it’s worthwhile to segregate your lists and offer your best discounts to your most loyal customers.
#3 Provide Rewards Points
One excellent way to reward loyalty is by offering special perks to repeat customers. In fact, more than 92% of people say rewards programs have some impact on their purchasing decisions. That’s a big deal if you’re looking to incentivize people to become repeat customers.
There are a variety of rewards programs. Some businesses implement “punch cards” where each purchase is marked on a physical card. Once the card slots have been marked, the customer qualifies for a free product in exchange for the completed card. Some businesses offer rewards points in direct proportion to how much the customer spends. These rewards points can then be redeemed for items and discounts over time. There are other programs available as well, but these 2 are the most common.
In any case, a business owner should ensure their rewards program matches well with their business. If you’re wondering which program would work best for your business, consult these guides online! These can give you a better idea of what makes sense for you.
#4 Give A Gift
Valentine’s Day might be over, but tokens of appreciation can go a long way. If you run a bakery, you might consider giving your frequent customers a free cookie. If you run a boutique, throw in a free pair of socks for your rewards members. It can even be as simple as offering your customers a candy heart as they exit. Whatever gift you decide on, just make sure it fits your business and your customers’ interests.
We hope these tips are helpful as you celebrate this love-filled season with your customers and staff. Remember, loyalty is one of the most valuable assets a business can have. By regularly showing your customers your appreciation, you’re building a stronger relationship with them that can last for years — and in some cases, even a lifetime!