Customer conversation and generating sales go hand in hand, but their relationship isn’t as simple as you might think. Talking with ...
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Selling is more difficult than ever because the rules of the game have changed. But few people and companies have evolved. When you try to sell in 2018’s economy using a sales process from 1996, you’re bound to be disappointed with your results.
Want to know the most expensive marketing tool in the world? A poorly managed lead.
Lead generation is, by far, one of the most ...
Two of my 5 boys are in sports. My 9-year-old, Tyler, loves any kind of competition. He’s basically a legend in his mind, and when he’s ...
Since the Great Recession, it's been the trend, in America, to shed all physical mail. Many companies stopped mailing catalogs, direct ...
Over the years, I've become a student of marketing. In approximately 2001, I remember being extremely impressed by all the success and ...
I witness crimes happening in business all the time. One of the most common crimes is committed by businesses that mean well, and even do ...