Author: Shaun Buck | Founder and CEO, Newsletter Pro
You did great work. You settled the case, closed the estate, finished the adoption. Your client thanked you, paid the bill, and walked out the door. Then you never heard from them again.
That is the quiet leak in almost every small law firm. Your past clients and referral sources like you and trust you. They just forget you. When their neighbor needs a lawyer eighteen months later, your name is not the one that comes up, because nothing kept you top of mind.
Newsletter marketing for lawyers fixes that leak. A monthly print and email newsletter puts your firm in front of every past client and referral source, over and over again, so you are the first call when the next matter or the next referral shows up. Newsletter Pro does the whole thing for you. You approve it. We handle the rest.
Want to see how it works before you spend a dime? Get our free book, The Ultimate Guide to Newsletters. It walks through the exact system we use to keep law firms top of mind with the people who hire them and refer them.
Why Past Clients and Referral Sources Forget Your Firm
Most law firms live and die on referrals and repeat work. Yet most firms have no system to earn either one. Here is where the money leaks out.
Clients disappear the day a matter closes. A family law or personal injury client may only need you once every few years. Go silent between matters and they forget the name of the firm that helped them.
Referral cycles are long and quiet. A past client might not have a referral for you for a year or two. When they finally do, whoever stayed in front of them gets the introduction. Silence loses that race.
Prospects who are not ready yet slip away. Someone thinking about an estate plan or a business sale may sit on it for months. Without steady, helpful contact, they hire whoever is top of mind on the day they finally act.
Bigger firms outspend you on attention. The larger firm down the street has a marketing budget and a person running it. You have a caseload. Staying visible feels like one more job you do not have time for.
Marketing is the thing that never gets done. You did not go to law school to write a monthly newsletter, chase a printer, and manage an email list. So it sits at the bottom of the list, month after month.
The Done-For-You Newsletter Service Built for Law Firms
Here is the good news. Staying top of mind does not have to be one more thing on your plate.
Newsletter Pro is a done-for-you newsletter service. We write, design, print, mail, and email a custom monthly newsletter for your firm. You spend about 30 minutes a month on it. We spend the rest. That is what newsletter marketing for lawyers looks like when someone else does the heavy lifting.
Print and email work together. The printed newsletter lands on the desk or the kitchen table, where it gets held, read, and remembered. The email version shows up in the inbox and keeps you visible between mailings. Most digital marketing gets skimmed and deleted in a few seconds. A printed newsletter sits around the house or the office for weeks.
Our clients see a 51% average open rate on their email newsletters, compared to the 21% industry average. Across all of our clients, we mail more than 400,000 newsletters every month. See our newsletter products for the full lineup.
What’s Included
- A custom-branded print newsletter, written and designed for your firm every month
- A matching email newsletter sent to your list
- Professional content your clients actually want to read, not filler
- Your articles, your firm news, and your voice, handled by our team
- Printing, postage, and mailing, all managed for you
- Ongoing strategy so the newsletter drives referrals and repeat work
How It Works
- We learn your firm, your practice areas, and your goals on a short onboarding call.
- Our team writes and designs your first newsletter and sends it to you for approval.
- You review it in about 30 minutes and give us the green light.
- We print, mail, and email it to your list.
- Every month after that, we repeat the process, and you stay top of mind without lifting a finger.
Want the referral, retention, and reactivation campaigns that go beyond the monthly send? See our full set of solutions.
Built for Your Practice Area
Your clients do not want a generic legal newsletter. They want content that fits the reason they hired you. We tailor your law firm newsletter to your practice area, so it reads like it came from your firm and no one else.
- Family law newsletters keep you close to past clients and the counselors, financial advisors, and realtors who refer divorce and custody work.
- Estate planning newsletters remind clients to review and update their plans, and keep you top of mind with the CPAs and advisors who send you business.
- Personal injury newsletters nurture past clients and referral partners so your firm is the first call after the next accident.
- Immigration law newsletters keep families and employers informed and coming back as their needs change.
- Bankruptcy newsletters stay in touch with clients rebuilding their finances and the professionals who refer them.
- Tax law newsletters keep you visible all year, not just at filing season.
- Elder law newsletters stay in front of adult children and the senior-care professionals who guide families to you.
- Business and corporate law newsletters keep you on the radar of the owners and executives who need ongoing counsel.
If you practice in more than one area, we build the newsletter to speak to all of your clients.
Proof and Results
We are not new at this. Newsletter Pro was founded in 2011 by Shaun Buck. Since then we have grown into a national done-for-you newsletter service, mailing more than 400,000 newsletters every month.
Here is what that looks like in numbers:
- More than 400,000 newsletters mailed every month
- A 51% average email open rate, more than double the 21% industry average
- Named to the Inc. 500 list of fastest-growing companies (#120 in 2015)
- 450+ active clients
- Since 2011, turning newsletters into referrals and repeat business
- About 30 minutes a month of your time, and that is it
We know law firms want proof from law firms. Here is a real result from a firm like yours:
Done-for-You vs. Doing It Yourself
Plenty of firms try to run a newsletter on their own. It usually goes one of two ways.
Either an associate or office manager gets handed the job on top of everything else, and the newsletter goes out twice before it quietly dies. Or the firm buys some software, stares at a blank template, and never sends a thing.
The problem is not effort. A good newsletter takes writing, design, printing, mailing, and a steady hand month after month. That is a real job, and you already have one.
Done-for-you means you get the results of a consistent newsletter without the work of producing it. You stay in your lane, running your firm and serving clients. We stay in ours.
Law Firm Newsletter FAQ
What should a law firm newsletter include? The best law firm newsletter content mixes helpful, plain-English information with a human touch. Think a short piece on a legal topic your clients care about, firm news, a client story or team spotlight, and something light and personal. We build the mix for you so it reads like your firm, not a law review.
How often should a law firm send a newsletter? Monthly. Staying top of mind is about consistency, and once a month is frequent enough to be remembered without being a nuisance. Firms that send once or twice a year are forgotten by the time a referral comes up.
Print or email newsletters for law firms, which is better? Both, together. Print gets read and remembered and reaches people who ignore email. Email is fast and keeps you visible between mailings. Using both is why our clients stay top of mind, and it is exactly what we set up for you.
What does a done-for-you law firm newsletter cost? It depends on your list size and the print tier you choose. Schedule a strategy session and we will price it for your firm.
Is a client newsletter compliant with attorney advertising rules? Attorney advertising rules vary by state bar, so we build your newsletter to be informational and relationship-focused rather than a hard sell. We recommend you run the content through your own compliance review, and we make that easy by sending every issue to you for approval before it goes out.
How much of my time does this really take? About 30 minutes a month. You review the draft, make any changes, and approve it. Our team does the writing, design, printing, mailing, and emailing.
Will the newsletter actually bring in referrals and repeat work? That is the whole point. A lawyer newsletter service keeps your firm top of mind with past clients and referral sources so you are the first call when they or someone they know needs an attorney. See our referral and retention solutions for how we build that in.
Get Started
You did the hard part already. You built a firm and earned clients who trust you. A monthly newsletter simply keeps you in front of them, so that trust turns into referrals and repeat work.
Start with the free book. The Ultimate Guide to Newsletters shows you the exact system, step by step, at no cost and no obligation. We wrote it so you can see how this works before you ever talk to us.
When you are ready to put it in place, schedule a strategy session. We will look at your firm, your practice areas, and your list, and show you what a done-for-you newsletter would look like for you.
Get the free book: The Ultimate Guide to Newsletters
Or schedule your strategy session: Book a call at /schedule/
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