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It takes 5 times more money to attract a new client than it does to retain an old one.
Let that sink in…
Fact: If you’re not investing the time to nurture your clients consistently, you’re putting your most valuable asset at risk — your current customers.
Losing customers is easy. Once they’re gone, it can be difficult to regain their trust and earn their loyalty back. Nothing is more devastating to a business long-term than an atrophying customer base.
But it doesn’t have to be this way. Our free Nurture Report is full of strategies for building real relationships, long-term loyalty, and brand awareness with your current customers. These proven strategies have worked for thousands of our clients over the years and have helped them significantly improve their referral and retention rates.
We know they can do the same for your business.
What You’ll Get
When You Download Your Copy
The value of our Nurture Report can’t be overstated. This detailed resource provides key information that can help beginners and seasoned marketers create nurturing campaigns that shine. Sourced from our extensive professional knowledge of consumer behavior and relationship marketing, we can assure you of one thing:
These strategies work.
With proven results from business owners nationwide, we are confident these practices will elevate your marketing mix and help you reach your goals.
Here’s what you’ll be getting.
- Key Lead Nurturing Techniques and Tips
- Specific Post-Sale Nurture Advice and Strategies
- Key Nurture Stats for Your Business
- Information on How to Cross-Sell and Up-Sell
- Detailed Strategies for Implementing Your Nurture Campaign
- A Plan of Action for Determining Your Target Audience
And much, much more.
And the best part? It’s 100% free.
Here’s a little taste of what you’ll be getting in your free copy of our Nurture Report.
Excerpt:
Few companies realize that their past and existing customer base are their greatest asset. As we learned earlier, the cost of acquiring a new customer can be 5 times more than retaining an existing customer, increasing customer retention by 5% can increase profits up to 95%, and the success rate of selling to an existing customer is 60%–70% versus 5%–20% for selling to a new customer.
Are you continuously delivering real value to your prospects and clients to positively impact their lives? One of the main reasons customers leave is the feeling of indifference, which ultimately equals a lack of loyalty. Frequency and consistency are the formulae to grow retention rates.
To maximize retention and minimize churn, start by reviewing your current attrition rate. Evaluate factors such as when clients typically leave and their reasons for canceling. You’ve invested a lot of resources building your database or CRM platform, but using it to target key audience segments precisely is where that effort really pays off, especially where retention is concerned.
If seasonal influences on cancellations are uncovered, get ahead of those trends and counteract them with a new nurture campaign. As customers express warning signs of cancellation, you can automate a behavior-triggered nurture campaign. This could be as simple as having an agent make an outbound call to give a customer a special reward for being loyal. Make topical articles that address questions, comments, concerns, and local support easily accessible. Remember, it costs up to 25 times more to get a new customer than to retain an existing one …
Key Nurture Stats
And Why They Matter To Your Business
Current trends in marketing data further illustrate the necessity of dynamic nurture campaigns. Here are a few of the most important stats to know if you’re considering a nurture campaign or improving your current campaign plan.
- Nurtured leads have been found to make 47% larger purchases than those that have not been nurtured.
- In some trials, using marketing automation in lead nurturing has resulted in a 451% increase in qualified leads.
- Nurtured leads have a sales cycle that is 23% shorter when compared to unnurtured leads.
- Delivering content that aligns with a user’s position in the sales funnel has been shown to garner a 73% increase in conversion rates.
- The most pressing objective for nearly three of every four companies (74%) is converting potential leads into actual customers.
- Companies well-versed in lead nurturing can generate 50% more sales-ready leads at a one-third lower cost.
- Lead nurturing emails are known to have response rates that are 4–10 times higher than other email blasts.
- Targeted content is considered the most critical component of a lead nurturing program by most (56%) marketers.
- Nearly half (48%) of B2C marketers met their optimal lead nurturing objectives by using content marketing strategies.
Unfortunately, despite the obvious measurable benefits provided by consistent nurture campaigns, many businesses still do not prioritize this form of marketing.
- It usually takes 5–20 touchpoints before most leads will convert into paying customers.
- Due to a lack of lead nurturing, 8 in 10 new leads do not convert into sales.
- Nearly half (49%) of businesses report that most leads require long-term nurturing before closing a sale.
- Most businesses (65%) do not have consistent lead-nurturing strategies in place.
- Only 29% of brands try to build relationships with their current customers after the first transaction.
- Most (77%) marketing professionals agree that their lead-nurturing strategies and tactics are suboptimal.
We encourage you to carefully consider the repercussions of not engaging in nurturing your clients and prospects because the effects can be devastating. In doing so, you will miss out on one of the richest opportunities your business has to differentiate itself from the competition, secure lasting profits, and boost your overall return on investment.
Luckily, with the key information in our free Nurture Report, you can avoid these common pitfalls and create a suitable campaign for your business. Don’t miss out on your opportunity to take advantage of this exclusive information.
Take It From The Pros —
These Strategies Work
Trust us — you don’t want to miss out on this exclusive information.
We have over a decade of experience fostering long-term relationships between clients and their customers, so we have seen the returns firsthand. Amazing things can happen when a well-planned and executed nurture campaign is central to your marketing.
Businesses like yours have seen soaring retention, referral, and reactivation rates by using the proper channels to nurture their clients and prospects. Their stories testify to the positive results that follow from investing in consistent communication with your clients.
The reason why we do it is simple — we’re a small business ourselves, and we want to see others succeed.
We can relate to entrepreneurs across a variety of industries because we’ve had the same ups and downs our clients have had. We have survived several recessions and economic downturns and used those opportunities to perfect our business models. That’s why we know how to implement long-term strategies that work. We’ve tested them out ourselves.
In fact, we use the same marketing methods we promote to our clients for our own business — and we have seen them work wonders. Nothing compares to the results you can get from investing in long-term nurturing for your leads and customers.
Just check out this feedback we received from one of our clients.
“One day, I was getting lunch with my wife when we ran into a couple of my clients. As I was chatting with them, they all mentioned how much they loved the newsletter. They enjoy learning more about my family and how they feel like they know and connect with me. With the help of the monthly newsletters, my clients see that I am more than just another attorney — I am a human being with a family. By reading the newsletters, they see I have experienced the same things they are going through and how I can empathize and relate to them.
“Some of my clients even share the newsletter with their friends and family, and then they ask if they can be added to the mailing list. The newsletters help me stay top of mind with my readers and inform them that I will always be here to help. The personal stories in the newsletter have done wonders for my business, and I couldn’t be happier with the end result.”
–Kevin Tharpe, North Georgia Elder Law
Pretty impressive, right?
When you download your free copy of our Nurture Report, you can access the same marketing tips, tricks, and strategies that have made our clients successful. You’ll get exclusive insight into the tactics we’ve perfected over the years to help small businesses grow and thrive.
That means this content is a Newsletter Pro exclusive. You won’t find this content anywhere else. Don’t miss out on our unique perspective on nurturing leads and prospects written by entrepreneurs, for entrepreneurs.
Think About it This Way —
A Good Nurture Campaign Is An Investment
Many business owners center their marketing strategies primarily around lead generation. They are interested in using their resources to attract and convert new customers. They assume their current customers and leads will keep doing business with them so long as they don’t have a bad experience.
This is a critical, costly, devastating mistake.
Think about it this way: Who are the most important people in your life?
Perhaps your favorite sibling comes to mind or a close friend. You may be closest with your parents, spouse, and children. Whatever your answer, those people will surely share one thing in common.
You’ve spent a long time nurturing your relationships with them. You’ve had experiences with them and have spent a long time communicating with them. It’s human nature that when people invest in us, we want to invest in them. We feel close to those who care about our needs, wants, and feelings.
Your customers and leads are the same way. They want you to engage in meaningful communication that adds value beyond their purchase.
Or think about it this way: What if you went on a date with someone you felt a real connection with. You go home and wait for them to text you. Maybe that text never comes, or they do text you only after several months have elapsed.
How are you going to feel about the person then? Probably not as excited as you once were.
Once again, it’s the same with your clients and prospects. They don’t want to feel ignored, pushed to the side, or forgotten. If you want your communication with them to be meaningful, it must be consistent.
When you take the time to carefully and consistently nurture your leads and customers, you’re investing in their long-term business. You’re telling them they matter to you, and you’re willing to go the extra mile to make them feel special and valuable.
That connection is worth its weight in gold.
But building that connection is easier said than done. Most entrepreneurs don’t invest in nurturing prospects or clients, at least not to the extent they should. But it’s hard to know where to start your nurture campaign or even what methods to use for distribution.
That’s where we come in.
Our free Nurture Report can help you to gain the insights you need to get your nurture campaign off to a smooth start. With key wisdom on nurturing during the sales process, tailoring your messaging, targeting your audience, and more — you won’t want to miss out on this detailed piece of content.
So, don’t wait! Download your free copy today, and get ready to see unprecedented returns when you invest in the long-term loyalty of your customers and prospects.