Increase Retention & Generate Referrals

Retention Guide Cover

Get access to the ultimate Customer Retention Guide and unlock the secrets to building strong and prosperous relationships with your clients today.

  Maximize Your Retention Potential

Download the Ultimate Customer Retention Guide and unlock the secrets to building strong and prosperous relationships with your clients today.

If you’re not focusing marketing efforts on raising your retention and referral rates, you’re losing money and customers — BIG TIME.

When current customers leave your business for a competitor, it’s very difficult and often IMPOSSIBLE to earn their business back. 

So if you’re not actively building relationships with these coveted customers, you’re allowing a major leak to drain your business.


So how can you plug the leak without breaking the bank?

Start with Our FREE Customer Retention Guide

Discover all the tips, tricks, and skills you need to retain your current customers and promote great word-of-mouth!

This guide is easy to download and full of expert information to help you set your business up for success. When thoroughly read, this piece of content can help seasoned and inexperienced entrepreneurs see unprecedented results and set up worthwhile retention marketing campaigns. 

Inside our Retention Guide, you will find key information on the following subjects:  

  • Why customer retention is critical to your business’s success 
  • Common barriers to customer retention 
  • How you can improve retention 
  • Communication tips 
  • How to improve your word-of-mouth marketing 

And much more! 

This guide has already helped hundreds of entrepreneurs boost their retention rates and overall referral rates. When executed properly, the suggestions in this guide can help any business to supercharge profits, maximize ROI, and cultivate long-term loyalty and relationships between businesses and their clients. 

Is your interest piqued? Here’s a small excerpt from the guide to get you started.

According to research by Invesp Consulting, it costs 5–7 times as much to attract a new customer than it is to keep an existing one. By focusing on repeat business, companies are able to establish relationships with their customers and build momentum with them, instead of continuously spending money on acquisition. 

A positive relationship with customers is one of the most cost-effective strategies that your business can have. Consumers prefer to do business with people they like and trust, and this likability is even more influential than the cost of a product. A 2017 report by Microsoft found that 96% of respondents say that customer service is an important factor in how loyal they are to a brand. Those who have a positive experience with a business may spend 140% more than customers who did not have a good experience. 

This is because the average customer’s focus has shifted from price to value. Value includes the price of the item, as well as the perceived value of the entire experience. This is extremely important when it comes to your profit margins because it directly implies that a strong customer retention rate would ensure that you have long-lasting and loyal customers who will boost your bottom line.

This level of customer loyalty is created by customer service and the positive interactions your customer experiences before, during, and after the initial sale. Undoubtedly, the quality of your customer service is measured by the kind of relationship that you establish with your customers, and that relationship will determine how invested they are in your success. Evidence of this comes from research that shows happy customers are more likely to make repeat purchases and recommend your company to friends and family. 

According to the experts at Fundera, 43% of customers spend more money on brands they’re loyal to. They are also more likely to spread the word about their experiences. This is invaluable because Invesp found that marketing-induced, consumer-to-consumer word-of-mouth recommendations generate $6 trillion of annual consumer spending. In addition, people are 90% more likely to trust and buy from a brand that was recommended by a friend. Sales from happy customers, as well as word-of-mouth recommendations, have the power to become a huge portion of your annual income, dramatically reducing your customer acquisition costs and increasing your sales …

You Won’t Find This Content Anywhere Else

This is a Newsletter Pro exclusive!

As a company specializing in relationship marketing, we have unique insights into what makes customers tick. We have lived experience helping thousands of small-business owners scale their businesses and meet retention goals. We have partnered together and seen the great results that follow. 

It’s because we believe in people and the power of person-to-person relationships. As a small business ourselves, we know that we wouldn’t be able to get anywhere without the support of our clients. That’s why we want to help them build the same relationships with their audience that we have worked so hard to cultivate with them. 

And the results have been amazing. 

But you don’t just have to take our word for it. We have garnered hundreds of reviews from our satisfied clients, including the following: 

“Both my clients and I LOVE Newsletter Pro! With just 10 minutes each month, my team at NP creates fun, easy-to-read newsletters that provide my clients and prospects insight into not only my business life but they add a personal touch that everyone appreciates. I get compliments and feedback on it monthly, and I couldn’t do it as professionally or as timely without Newsletter Pro!”

— Julia Lembcke, URS Advisory and Insurance

“Hiring the Newsletter Pro was one of the best marketing decisions I have made for my firm. Their customer service is great, and they deliver a great product. If you have a small or medium size law firm, I definitely recommend hiring them to increase your referrals from past clients and retain your current clients.”

— William Underwood, Law Offices of William F. Underwood

“Newsletter Pro has really helped us engage our audience on a regular basis and form lasting connections with our clients. I definitely notice that our patients’ parents are more comfortable around us and willing to recommend us to their friends because we have spent time building that relationship and keeping in touch throughout the year.”

— Dr. Petersen, Petersen Pet Hospital 

Pretty amazing, right? 

We’ve helped them. Now it’s time to help you. 

Unlike similar guides, the content in this guide is sourced from more than a decade’s worth of business experience. It contains tons of the same valuable tips, strategies, and tactics that we have shared with our paying clients. This content isn’t dealing with the theoretical – it’s based on real-world examples, scenarios, and challenges. 

In other words, when you download our guide, you gain free access to the same information used to help make these businesses (and hundreds more like them) successful.

You won’t find this information anywhere else.  

We also use these same methods within our marketing strategy, which has worked wonders to ensure our client’s long-term satisfaction. Our approach is powerful, and we know that other businesses can benefit from implementing it.

Why Focus on Retention?

Just look at the numbers

Still not convinced? You’re not alone. 

Many businesses are more focused on acquisition than retention. They assume that their current customers have already been won over, and now it’s time to start looking to their next sale. After all, how are you supposed to consistently scale your business if you’re not focusing on bringing in new customers? 

We get the logic. That said, the data is clear. 

Focusing your marketing efforts on retention is not only more profitable than focusing on acquisition, it’s superior by every nameable metric. 

Just take a look at the following statistics: 

  • Increasing customer retention by just 5% can increase a business’s profits by up to 95%.
  • Research suggests that acquiring a new customer can cost 5–25 times more than retaining an existing one.
  • Most (90%) consumers report being more likely to purchase from brands their friends and family recommended. 
  • Referrals drive $6 trillion of consumer spending annually and account for an estimated 13% of consumer sales.
  • In some cases, as much as 70% of a company’s worth can be derived from its high-value clients.
  • Roughly half of a company’s revenue is generated by a small group of about 8% of their most devoted customers.
  • Existing customers are much more likely to convert than new customers, with a conversion rate 60%–70% higher than the 5%–20% rate for new customers. 
  • Lead acquisition is the primary focus for 44% of businesses, with only 18% prioritizing retention. 
  • Customers who have already made a purchase are 50% more likely to try out a new product than those new to the business.
  • For most businesses, the majority of their revenue (around 65%–75%) comes from repeat customers.
  • In some industries, most (at least 70%) of a company’s value can be attributed to its high-value customers.
  • Loyalty programs have been proven to increase spending for over half (54%) of a company’s customer base.

Those stats are sobering, to say the least – and point to an important (but often overlooked) reality. 

Active customers are the lifeblood of any company, but businesses still aren’t doing enough to keep their current customers. 

And the worst part? Retention marketing is pretty simple – you just need to know where to start. 

Once you do, our expert retention guide will equip you to provide your clients with value extending far beyond the goods and services your business offers. You’ll be ready to start building lasting, meaningful relationships with the customers who make your business a success.

In our experience, those relationships are worth their weight in gold – and they garner the metrics to prove it.

Think about it this way

Your current customers are your ticket to success

Most businesses spend most of their time trying to attract new clients and potential leads. 

Big mistake.

The data is clear – your current customers are much more valuable than potential customers because they’re already willing and ready to spend money with you. 

When you don’t spend the right amount of time and energy on customer retention, it’s like leaving a bag of diamonds unattended in your yard while you chase after petty change. While you’re gone, your competitors could swoop in and take your most valuable asset from you – leaving your business in shambles. 

It’s like going fishing and having several huge tuna on the line but refusing to reel them in until you’ve spent most of your day chasing after guppies. 

If you think that’s an exaggeration – it’s not. 

Most leads (85%–90%) don’t convert into paying customers. That means that when you ignore your current customers to chase after new leads, you’re business’s “big fish” are just hanging on by a thread. 

It’s also remarkably easy to lose a customer. Here are just a few stats to be aware of: 

  • Most businesses in the U.S. lose a quarter or more of their customers or more every year (23%–30%). 
  • Incompetent handling of complaints leads to a 14% customer churn rate for businesses.
  • Most (61%) consumers switch to a competitor when a business relationship ends.
  • Since 2016, subpar customer service has caused a 37% rise in client churn. 
  • Most consumers (76%) report that they are unwilling to buy from a brand again after experiencing one bad interaction. 

So if you don’t think it can happen to you, trust us – it can. Your customers can and will leave if you don’t take the time to invest in their ongoing satisfaction with your brand. Without investing in their long-term loyalty, they are less likely to forgive mistakes, view you as a top brand, or recommend you to friends and family. 

Don’t let that happen. 

Instead, show your current customers the respect they deserve. Prioritize their needs through an omnichannel retention marketing campaign, and keep their business for years to come. 

We can show you how! 

Our free guide can get you off to a great start and help you to start seeing the results you’re looking for in a retention campaign. Learn how to set yourself apart from the competition, secure your clients’ long-term loyalty, and stop losing your customers for good.