You may have previously asked yourself, “Is customer service important?” And if you want to build a business that can thrive long-term, you need to understand the answer. When entrepreneurs overlook their customer support structure, they miss opportunities to increase retention – and their bottom line.
Sending a marketing email takes more planning than typing out a message, adding a few images, and pressing send. With email open rates being a major indicator of click conversion and potential profits, your email marketing subject lines matter more than you think. We have the scoop on exactly why they’re so important — and some tips and tricks for writing winning subject lines.
If you want to see consistent growth year over year, you need to set (and meet) a reasonable retention goal. There is simply no other option. Here’s how to cater your marketing and business practices to nurture your current customers.
Are you in the storytelling business? If you’re trying to make great content that really resonates with your audience, you probably are. So, here are 3 pieces of proven, expert information that can help you boost your storytelling strategy.
A brand strategy encompasses the core values of your business. It allows you to define your brand’s personality and what it represents. There’s no single way to position your brand, but you’ll need to choose the right strategy according to the needs of your business.
The holiday season is in full swing! While customers are checking off their Christmas shopping list, now is the perfect time to improve your customer service. By incorporating these 5 strategies into your holiday business plan, customers will continue to use your services once the holidays are over!
In the business world, referrals are one of the biggest compliments your business can receive. Increased relationship capital leads to increased value to the customer and is an intangible asset that builds through trust and understanding.
When faced with many of today’s advertisements and marketing strategies, fear of the unknown and fear of missing out are two common worries that suck many consumers in — but fear-based marketing does not often retain clients.
We hear it all the time — it’s cheaper to keep your current customers to make a repeat purchase than it is to find new customers. If you still haven’t marketed to your current customers after the sale, now is a good time to build cohesive customer retention strategies.
El Pollo Loco understands the impact moms have on our lives; in fact, the founder's mom is the reason for the creation of the restaurant. In 2021, the company decided to focus on its roots and launch a relationship marketing campaign that honored all of the hardworking mothers in their community.
Customer appreciation can be tricky, but it doesn’t have to be! Sometimes we feel like we owe our customers something for their business, or maybe even that they should owe us for all our hard work. Understanding the difference between gratitude and guilt will improve your relationships with your customers and, ultimately, your business.