Create Defining Experiences With ‘The Power Of Moments’

by | Mar 16, 2021

“Moments matter. And what an opportunity we miss when we leave them to chance!”

If we knew how to elevate simple moments and make more experiences meaningful, how would that affect the lives of the people around us?

In The Power of Moments: Why Certain Experiences Have Extraordinary Impact, highly acclaimed duo Chip Heath and Dan Heath (also known as the Heath brothers) examine why the defining moments in our lives are the most memorable and cherished and what they have in common.

These moments aren’t necessarily connected to a big event or accomplishment. They can happen when we feel elevated, gain insight, feel pride, or feel a real connection with something or someone. We also assume these instances happen spontaneously, but defining moments don’t have to be left to chance.

Even achieving a goal is embedded in a moment of realization or celebration, and the Heath brothers’ research shows us how to use the elements of our most defining moments to enrich our lives.

For example, a company meeting can feel incredibly dull and make people wonder why the information wasn’t just shared in an email. But you can “just as easily conduct a meeting that has drama, meaning, and connection,” the Heath brothers say. “You cannot bring two teams together by simply talking about unity. They must experience unity. That’s what makes it a defining moment.”

The Power of Moments joins the Heath brothers’ other successful business books, like their very first book, Made to Stick: Why Some Ideas Survive and Others Die, which has been translated into 25 languages, made The New York Times and Wall Street Journal bestseller lists, and retired from the BusinessWeek list after 24 months. It’s considered among the top 100 business books of all time.

We highly recommend The Power of Moments to anyone looking to connect more deeply with the people in their lives. It’s been a wonderful read!

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