Don’t Let Your Freelance Content Marketer Leave You High and Dry: Here’s Why

by | Aug 22, 2023

Content is a powerful tool to reach your target audience and attract new customers. However, it can be difficult to find the right freelance content marketers who will provide quality content on time and within budget. Unfortunately, many businesses have experienced problems with their freelance content marketers, such as availability issues, lack of industry knowledge, and lack of direction. In this article, we will discuss the reasons why your freelance content marketer might be letting you down and provide solutions to avoid these issues.

By following the advice in this article, you can ensure that your business is getting the quality content it needs to succeed in today’s competitive market.

Reasons Why Your Freelance Content Marketer is Letting You Down

When you hire a freelance content marketer, you expect them to deliver quality work that will help your business grow. Unfortunately, there are times when your freelancer may be letting you down. This can be due to a variety of reasons, including availability issues, industry inexperience, and lack of direction.

Availability Issues

One of the most common problems with freelance content marketers is their availability. Many freelancers are juggling multiple projects at once and may not have time to dedicate to your project. This can lead to missed deadlines and incomplete work. It’s important to make sure that your freelancer is able to commit to the project before hiring them so that you don’t run into any unexpected delays or issues.

Industry Inexperience

Another issue that can arise when working with a freelance content marketer is their level of experience in the industry. If they do not have much experience working in the field, they may not understand the nuances of the job and could produce sub-par work as a result. Additionally, they may not have access to the right tools or resources needed for the job which could further hinder their ability to produce quality work.

Lack of Direction

Finally, some freelance content marketers may struggle with providing clear direction on what needs to be done for a project. Without proper guidance, it can be difficult for them to complete tasks in an efficient manner and produce quality results. It’s important for you as the client to provide clear expectations and instructions so that they know exactly what needs to be done in order for them to succeed.

Main Idea: Freelance content marketers can let clients down due to availability issues, industry inexperience, and lack of direction.

Solutions to Avoid These Problems

Hand Pick High-Quality Writers

When it comes to finding the right freelance content marketers, you should take the time to research and hand pick the best writers. This will ensure that you have high-quality content created for your business. Start by looking at the portfolios of potential writers and reading their work samples. You can also check out online reviews of their services to get an idea of how they perform. Once you have identified a few strong candidates, it is important to interview them before making a final decision. Ask questions about their experience in the industry, what topics they specialize in, and any strategies they have for creating SEO-friendly content. After you have narrowed down your list of writers, be sure to negotiate rates and contracts before beginning work with them.

Contract with an Entire Agency

Another great option for finding quality freelance content marketers is to contract with an entire agency. Working with an agency allows you to access experienced professionals who are familiar with the latest trends in SEO and promotion best practices. An agency can provide multiple writers who specialize in different areas of content marketing so that you can create a well-rounded strategy for your business. Additionally, agencies typically offer competitive rates and discounts based on volume or long-term contracts which can help save money over time. When selecting an agency, make sure that they have experience in working with businesses like yours and ask for references from past clients to ensure that they are reliable and professional.

Train Writers on SEO and Promotion Best Practices

Finally, if you are unable to find high-quality freelance content marketers or don’t want to commit to an agency, then consider training existing staff members or hiring new employees who specialize in SEO and promotion best practices. Training existing staff members on these topics can be a cost-effective way to improve the quality of your content marketing efforts without having to hire outside help. Additionally, hiring new employees who have experience in SEO and promotion best practices can give your business an edge when it comes to creating effective campaigns that drive results. However, keep in mind that this approach requires a significant investment of time and resources as well as ongoing training for all staff members involved in the process.

In conclusion, there are several solutions available for avoiding problems caused by poor quality freelance content marketers such as hand picking high-quality writers, contracting with an entire agency or training existing staff members on SEO and promotion best practices. By taking the time to research potential candidates or agencies before signing any contracts, businesses can ensure that they find reliable professionals who will deliver quality work at competitive prices.

Hand Pick High-Quality WritersResearch potential writers, read their work samples, check online reviews of their services and interview them. Negotiate rates and contracts before beginning work.
Contract with an Entire AgencyAccess experienced professionals familiar with the latest trends in SEO and promotion best practices. Offer competitive rates and discounts based on volume or long-term contracts.
Train Writers on SEO & Promotion Best PracticesTrain existing staff members or hire new employees who specialize in SEO and promotion best practices. Requires significant investment of time and resources as well as ongoing training for all staff members involved in the process.


The success of any content marketing strategy depends on the quality and experience of the freelance writers hired for the job. By taking the right steps in selecting, training, and managing a freelance content marketer, you can ensure that your content is up to par with industry standards. If you’re having trouble finding a reliable freelance writer, consider hiring an entire agency or team of writers to take on the project. With proper guidance and direction, they will be able to create high-quality content that meets your goals.

Content marketing is an important part of any business’s success. It takes time and effort to find the right people for the job, but it’s worth it in the end. By following these tips, you can make sure that your content marketing strategy is successful and that your freelance content marketers are up to snuff.

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