The Secrets to Writing Shareable Content: 4 Tips for Generating More Traffic, Leads and Sales

Shareable content is an important tool for digital marketers, as it helps to spread brand awareness and increase engagement. Shareable content is any type of content that can be shared across various online platforms, such as blogs, videos, images, e-books, podcasts and more. Content that is shareable has a higher chance of being seen by a larger number of people than content that is not shareable.

Definition of Shareable Content

Shareable content is any type of content that can be shared across different online platforms. This includes blog posts, videos, infographics, podcasts and more. It should be engaging and have the potential to go viral. The most successful shareable content will have a unique angle or a creative approach to the topic at hand. This type of content should also be easily digestible and interesting enough to keep viewers engaged.

Benefits of Creating Shareable Content

Creating shareable content has many benefits for businesses, including increased brand awareness and engagement. When people share your content on their own social media profiles or websites, it increases visibility for your brand and helps to build trust with potential customers. Additionally, creating shareable content can help you reach new audiences as it expands your reach beyond just those who follow your brand directly. Finally, creating shareable content can help you establish yourself as an authority in your field by demonstrating expertise in the topic at hand.

How to Create Shareable Content

Creating shareable content is an essential part of any successful marketing plan. It helps to get your message out, increase brand awareness, and drive traffic to your website. It also helps to establish yourself as an expert in your field and build relationships with potential customers. But how do you go about creating shareable content?

Research Your Topic

Before you start creating any content, it’s important that you research your topic thoroughly. You want to make sure that the information you’re providing is accurate and up-to-date. Doing research will also help you identify what topics are popular with your target audience so that you can create content that resonates with them. Additionally, researching other successful pieces of content in your industry can give you ideas for how to format and structure your own content.

Use Keywords

Using keywords in your content is a great way to optimize it for search engines like Google and Bing. This will help more people find your content when they’re searching for related topics. When selecting keywords, think about words or phrases that people might use when searching for information on the topic you’re writing about. You should also consider including long-tail keywords which are more specific phrases that are more likely to be used by someone looking for a very specific piece of information.

Utilize Social Media Platforms

social media platforms are a great way to promote your content and get it in front of more people. When you post links to your new pieces of content on social media sites like Facebook, Twitter, and Instagram, the link will appear in the newsfeeds of all of the people who follow you. This gives them an easy way to access the content without having to search for it on their own. Additionally, if they like the content they can easily share it with their own followers which will help spread the word even further.

When promoting on social media, make sure that you include a compelling image or video along with a brief description of what the post is about. This will help draw attention to it and encourage people to click through and read or watch the full piece of content. Additionally, don’t forget to include hashtags which will make it easier for people who don’t already follow you to find your posts when searching for related topics on social media sites.

Use Keywords

When creating shareable content, it is important to use keywords that are relevant to your topic. Keywords should be used throughout the content in order to make it easier for readers to find and understand the information. It is also important to use keywords that are specific enough so that readers can easily identify what the content is about.

When selecting keywords, consider what words people would use when searching for content related to your topic. For example, if you are writing a blog post about gardening, some relevant keywords could include “gardening tips”, “vegetable garden”, and “flower beds”. Additionally, using popular hashtags related to your topic can help increase visibility on social media platforms.

Incorporating Keywords Into Content

Once you have selected appropriate keywords for your content, it is important to incorporate them into the text in a natural way. This means avoiding keyword stuffing which can be off-putting to readers and can hurt your search engine rankings. Instead of forcing keywords into the text, focus on providing useful and interesting information that uses the chosen keywords in a meaningful way.

When including keywords in titles and headlines, make sure they are accurate and informative as this will help attract readers who are looking for answers or solutions related to those topics. Additionally, using long-tail keywords (keywords that are longer than one word) can help draw more targeted traffic from search engines as they are more specific than shorter phrases.

By following these tips when selecting and incorporating keywords into shareable content, you will be able to ensure that your content reaches the right audience and encourages engagement with readers.

Encouraging Interaction

In order to increase engagement and interaction with shareable content, there are certain strategies that can be employed. The first strategy is to create discussion starters. Discussion starters are meant to encourage readers to comment on the post and share their own opinions or experiences. This could include questions, polls, or surveys that allow readers to have a say in the conversation. Additionally, it is important to make sure that posts have qualities that make them easy to share, interact with, and engage with.

Discussion Starters

Discussion starters are an effective way of encouraging interaction with shareable content. Questions can be used as discussion starters as they prompt readers to think more deeply about the topic and provide their own opinions or experiences in response. Polls and surveys can also be used as discussion starters as they allow readers to provide feedback and have a say in the conversation. Furthermore, contests can be used as discussion starters as they encourage readers to participate in order for a chance to win a prize or reward.

Qualities of Shareable Posts

In order for posts to be shared, interacted with, and engaged with, they must possess certain qualities that make them attractive for readers. For example, posts should be concise yet informative so that readers will want to read more about the topic without being overwhelmed by too much information at once. Additionally, posts should include visuals such as images or videos in order to draw attention and keep readers interested. Finally, posts should contain links so that readers can easily access related content if they wish.

By employing these strategies when creating shareable content, it is possible to increase engagement and interaction from readers which will ultimately lead to increased awareness of the topic being discussed and potentially more conversions from potential customers or clients.


Creating shareable content is a great way to increase the visibility of your brand and build relationships with customers. Shareable content can be used to engage with potential customers and create an interactive experience. To create effective shareable content, research your topic, use keywords, and utilize social media platforms. Additionally, use discussion starters and focus on creating quality posts that will encourage interaction from your audience.

Shareable content allows you to connect with people who are interested in what you have to offer. By using these strategies, you can make sure that your content is valuable enough for people to want to share it with their networks. Doing so will help you reach more potential customers and increase the visibility of your brand.

In conclusion, creating shareable content is an important part of building a successful business. It helps you engage with potential customers and encourages them to interact with your brand. Utilizing the strategies outlined in this article will help ensure that your content is engaging enough for people to want to share it with their networks.

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