Ratcheting Up Retention This Summer

by | Jul 12, 2022

Sometimes in the business world, we get too focused on what’s “new.” We want new ideas, strategies, and leads to convert into new customers. However, sometimes this over-emphasis on the “next best thing” means you’re overlooking a hidden gold mine: your current customers. By increasing retention rates and providing great service to your current customers, you’ll set your business up to flourish this summer and all year long. 

Ratcheting Up Retention This Summer

It Starts With Great Service.

No matter how great your product, service, or marketing strategy is, you won’t retain your current customers without great customer service. So, make sure your whole team is on the same page about how to best serve customers. This commitment will help you to build your business’s reputation and keep satisfied customers with higher lifetime values. 

Reach Out Consistently.

If you want to build a relationship with anyone, including your customers, then you have to reach out. This can take various forms, but the most common direct mail, social media, and email. If you really want to boost your reach, use several of these methods at once. No matter what strategy you use for staying in touch with your customers, make sure you’re distributing high-quality content your viewers want to see. 

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Harness The Power of Content Marketing. 

As a content marketing firm, we’ve seen firsthand how storytelling can create rich, personal relationships that lead to great retention rates. By nurturing your audience through personal stories and valuable information, you invest in a relationship that goes far beyond the transactional and establishes your business as a resource for your audience. This will keep readers engaged and your business top of mind, which is one of the best ways to stand out from competitors. 

Get Feedback. 

You should always collect customer feedback on your content marketing strategy. Ask about what content your audience resonates with, how often they want to hear from you, and more. This information will allow you to better focus your effort and make informed decisions on what sort of content to continue producing. 

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Set Up A Strategy. 

Once you know what kind of content your audience prefers and how you are going to deliver it, set up a formal strategy. This involves creating valuable content and developing a schedule for its release. You also need to know who will create the content and have a system to process submissions. 

Automate With Technology. 

Once you know how you want to reach out to clients and your strategy, it’s time to automate. This can be as simple as using a social media scheduler like Hootsuite or as complex as setting up automated email campaigns triggered by client behavior. It’s up to you how much to automate and what would make sense for your business. 

By developing a comprehensive customer retention strategy, you can increase your clients’ lifetime value and invest in their long-term loyalty. You’ll see higher overall profits, better word-of-mouth referrals, and a more positive business outlook.

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