If you’re wondering why professional development is important as a business owner, look no further. We’ll fill you in on how continued education as an entrepreneur ultimately leads to mastery in your field, not just a few small successes.
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If you want to see consistent growth year over year, you need to set (and meet) a reasonable retention goal. There is simply no other option. Here’s how to cater your marketing and business practices to nurture your current customers.
Want to know the product-promoting secret the best marketers are using? It’s called the marketing mix, and by using its four simple factors, you can create a marketing strategy that will bring your product to the people that need it most.
Get ready to rally your team and celebrate the new year and your business successes from 2022. Reflect on the past year. What did you do right? What can you do better? Build on your business’s accomplishments to make New Year’s resolutions and plan for an even better, more prosperous year in 2023.
Can you send out multiple emails without driving your customers crazy? Yes, and you should! Email campaigns that complement each other and/or target your audience build sales and customer relationships. The possibilities are endless.
If you want to increase engagement with your brand, you will need to publish content on a regular basis. The problem is that it can be difficult to think of new ideas you haven’t yet covered. Beat the brain block and recycle content! Learn why you should take a trip down memory lane and recycle content from the past.
Are you in the storytelling business? If you’re trying to make great content that really resonates with your audience, you probably are. So, here are 3 pieces of proven, expert information that can help you boost your storytelling strategy.
A brand strategy encompasses the core values of your business. It allows you to define your brand’s personality and what it represents. There’s no single way to position your brand, but you’ll need to choose the right strategy according to the needs of your business.
When it comes to using social media for business marketing, it can be tough to know what steps to take to be successful. Here are five key elements to keep in mind.
If you want to maximize your potential for lead generation on Facebook, there are several best practices that you should follow. Here are some of the most important things to remember if you want to get the most bang for your buck in terms of attracting potential customers.
Remember the Tide Pod Challenge? Tide and its parent company P&G certainly does. The viral phenomenon significantly impacted the business strategy of the brand. Learn more about how the company responded to potentially devastating press — and what lessons all business owners can take away from the incident.
Finding the right tools for lead generation can be tricky. While many paid services are available to find and share leads with businesses, the one you select will vary depending on your industry and needs. That’s why we wanted to cover 6 of the best tools for lead generation that any industry can benefit from (and many of them are free).