Entrepreneurs have access to more business data than ever, but how do you know which numbers matter and which are just a time suck? Here are some of the key performance indicators you probably shouldn’t be ignoring.
Content Marketing Guide
With back-to-school season right around the corner, lots of parents and business owners are in a period of transition. That means this is your perfect opportunity to wow your audience by using some great back-to-school content ideas.
If you think your business is boring, try being a credit card processing company. A credit card company, like CapitalOne, at least gets the adorable Christmas commercials. But Square found a smart way around that – with customer analysis, tactical business decisions, and stunning short films.
A consumer isn’t going to give your marketing the time of day if it isn’t entertaining. Boring content just doesn’t cut it anymore. Here’s what you can take away from “edutainment” marketing.
Ever wondered why we work 1–2 months ahead of schedule? It might seem crazy to talk about Thanksgiving in August or September, but there's a good reason why we work so far ahead in the publication timeline — and you might even be able to help.
When you engage in regular, meaningful communication with your audience, you are creating lasting loyalty. While it’s impossible to maintain contact with every customer you’ve ever served, it’s important to stay in touch with as many as possible.
When it comes to increasing profits, business owners tend to focus on optimization and leads. While these 2 factors are very important to growing your business, businesses often ignore other avenues for revenue growth, and one of these secret cash cows is reactivations.
Within 18 months of launching, Purple drove more than $75 million in online sales through viral online marketing. But how did a small mattress company quickly build and execute one of the best viral marketing campaigns in recent history? It all started with raw eggs.
It can be hard to plan a solid social media strategy with so much contradictory information circulating. Today, we’re hoping to settle the score on “cross-posting” and “reposting,” and explain why they can benefit your business and help you to get the most out of your content.
Social media can be tricky for small businesses, especially if you have a limited marketing team. Luckily, many tools and platforms make managing your business accounts a breeze!
List segmentation is one of the best and easiest ways to improve your print and email marketing campaigns. This strategy allows you to send specialized offers to different groups within your audience — making it easier to connect with your customer and raise your bottom line.
“How will people remember me when I’m gone?” We ask ourselves this all the time as human beings. But do we ask it enough as business owners and marketers? Luckily, a little storytelling marketing magic can help create a business legacy that lasts.