What are the different types of personalized marketing? Why are they important? How can they be used to boost the ROI of small ...
Content Marketing Guide
Learning how to find engagement rates is vital in determining how effective your online content is based on your business goals. Do you understand the different types of engagement metrics? Read on to learn more and start getting more audience interaction today.
Will ChatGPT Replace Content Writers?
Your business likely has a number of marketing strategies it employs, but you may be surprised to find that the one that can have the biggest impact on your bottom line is actually led by your customers! This strategy is called word-of-mouth marketing, and it proves that gossip can be a good thing. Read on to find out how you can get your customers talking.
A consumer isn’t going to give your marketing the time of day if it isn’t entertaining. Boring content just doesn’t cut it anymore. Here’s what you can take away from “edutainment” marketing.
Once upon a time, there was a business that wanted to engage its audience and drive sales by inspiring its customers. They searched far and wide before they finally found it: the power of storytelling in marketing! This age-old tactic markets your brand in a way people find relatable and interesting, so your business can have the happily ever after it deserves.
Custom marketing allows you to deliver the right message to the right audience at the right time, every time. But what are the advantages of customization in marketing?
When it comes to marketing masters, Red Bull is one of the greats. It knows exactly what its audience wants and the best ways to give it to them. That’s why the Red Bull brand image has become an inspiration for marketers all over the world. Using its example, we’ll fill you in on how your brand can grow wings of its own.
A skill that every entrepreneur needs to have is setting SMART goals. Examples in this article will help you understand how to get started and craft the best milestones for your business.
What is the lifetime value of a customer - and how can you increase it? The answer will depend on your industry, goals, and historical data.
As a business owner, many things need your attention: customer acquisitions, sales, and other various technicalities. As a result, you may put your branding initiatives on the back burner. Without a proper strategy, you might make branding mistakes that don't reflect who you are!
In the past, marketing focused solely on casting a net wide enough to pull in as many prospects as possible. Now, with account-based marketing (ABM), you can focus on a targeted group that is much more likely to be converted. In this article, we will explore some key marketing strategy types.