Edutainment Marketing: How Making Education Fun Can Improve Your Sales

by | Jul 28, 2022

It’s impossible to ignore the variety of entertainment options nowadays. We can now watch shows anywhere, stream the latest movies, watch reruns of our favorite TV shows, and instantly head to social media to see what’s going on in everyone else’s lives. Once we’re done spying on our loved ones, we can craft the perfect post to make sure everyone knows how awesome our life is. If all of that gets boring, we can jump on a video game and save the world. The crazy thing is that you can do all of these things from your phone!

HowMakingEducationFunCanImproveYourSales

With unlimited options for entertainment, we are entertaining ourselves to death. Regardless of what anyone thinks of all the media and entertainment options we have, one thing is for sure: Society’s attention span is shorter than ever. 

That’s where edutainment marketing comes in. Edutainment marketing is pretty much exactly what it sounds like: education-based marketing that is also entertaining. This isn’t a new idea or concept. From “Sesame Street” to documentaries, there are all sorts of ways to learn in an entertaining way. 

As marketers, we need to make sure we are not only educating but also entertaining, so that we can hold the attention of our customers and prospects. The idea that people will only watch 97-second videos is false. The idea that people won’t read a long-form sales letter is also false.

What people won’t tolerate is being bored.

Why Purely Educational Content Fails  

Millions of people will happily watch “The Avengers” for three hours. Why? Because they’re entertained by it. Like it or not, all of us have been conditioned to constantly want and, in some cases, even need to be entertained 24/7.

When you’re creating your marketing or content pieces, you need to keep in mind that people don’t consume boring for very long. This is why I tell people that if they make a newsletter all about what they do and remove all the personal stories, entertainment, and edutainment, their campaign will fail

People simply have too many entertainment options to spend time reading, watching, or listening to anything that is boring — even for a few minutes.

How Entertaining Customers Pays Off 

Rachel Hollis was once one of the most popular lifestyle and motivational authors on the planet. When I saw her speak about three years ago, she said that 75% of her content is entertainment and 25% is her message. Are you doing too much educating and not enough entertaining? How often do you use stories that are fun or personal but still have a business lesson?

I know that having to both educate and entertain seems like more work. Frankly, it is. But there aren’t any other options. The longer you’re in the field, the more change sucks. Few people like the fact that we need to communicate and advertise differently today than we did 10 years ago, but we do have to change our tactics in order to be successful.

And, to be clear, I’m talking about “success” in business. You can be the best in the industry, but if no one is paying you any attention, who cares?

Here is the secret about edutainment marketing: Most people aren’t good at it at first. Many of us are good educators, but being good entertainers takes practice and guidance.

One easy way to shortcut the process is to hire someone who can help you create this marketing, like Newsletter Pro. We have several trained, skilled storytellers who interview and tell our clients’ stories, their brands’ stories, and their customers’ stories. 

If you’re more of a “do it yourself” person, that’s fine. The best advice I can give you is to become a good storyteller. That skill translates to all media. Even God used stories in the Bible to get his message across. It is time-tested.

–Shaun

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